“…Recent work in strategy has heavily drawn on computational models inspired by the NK fitness approach (Aggarwal, Siggelkow, & Singh, 2011;Gavetti, Levinthal, & Rivkin, 2005;Ghemawat & Levinthal, 2008). Our results suggest a more elaborate decision process for how search unfolds, which may help establish process validity in these models (Harrison et al, 2007;Tracy, Markovitch, Peters, Phani, & Philip, 2017) and help generate more actionable insights.…”