Aligning Adverse Activities? Corporate Social Responsibility and Political Activity

Rehbein, Kathleen; Hond, Frank den; Bakker, Frank C.

doi:10.1108/s2514-175920180000002008

Cited by 6 publications

(5 citation statements)

References 93 publications

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“…One can readily see that pCSR is more applicable in implicit CSR cultures whereas an alternate term, corporate political activity (CPA), might be more applicable in explicit CSR cultures. However, pCSR has more impact on society, CPA has more impact on the organizations initiating it (Rehbein et al, 2018).…”

Section: Perspectives On 2000-2020mentioning

confidence: 99%

Corporate Social Responsibility: Perspectives on the CSR Construct’s Development and Future

2021

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This perspectives article seeks to comment and reflect on my 1999 BAS article titled “Corporate Social Responsibility: Evolution of a Definitional Construct,” and subsequent writings addressing these same topics. First, perspectives on the 1950-1999 period are offered. Second, reflections on the 2000-2020 period are presented. Finally, thoughts about the future and the new normal for CSR are set forth. Hopefully, the observations presented will stimulate further thinking on this important concept. And, it will be interesting to all of us to see where the dust settles when the pandemic ends and organizations have had a chance to re-imagine or reset their missions, goals, and processes with respect to CSR.

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Section: Perspectives On 2000-2020mentioning

confidence: 99%

Corporate Social Responsibility: Perspectives on the CSR Construct’s Development and Future

2021

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“…Recent contributions have turned to the question of how companies can integrate these adverse activities and create value for both business and society (den Hond et al, 2014;Lock & Seele, 2016;Rehbein et al, 2018). These studies have pointed at the institutional context as a source of alignment yet have not unfold the processes through which such alignment is constructed.…”

Section: Advancing the Micro-foundations Of Nonmarket Strategymentioning

confidence: 99%

Managing Legitimacy in Business‐Driven Social Change: The Role of Relational Work

Girschik

2020

J Management Studies

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This paper examines how companies manage their legitimacy in driving social change, drawing attention to how companies proactively negotiate their involvement with nonmarket actors. Building on the legitimacy‐as‐process perspective, I argue that companies construct the legitimacy of their involvement by engaging in relational work, that is, by investing efforts in shaping their relations with others and thereby redefining roles and responsibilities. To explore the role of relational work in business‐driven social change, I present an inductive, interpretive study of a pharmaceutical company’s efforts to build a market for its products by improving diabetes care in Indonesia. Grounded in the empirical study, I develop a process model to explain how legitimacy is redefined from the bottom‐up, that is, how a company’s involvement is re‐negotiated in situ and crafted to attain the social approval of a wider audience. Advancing the micro‐foundations of nonmarket strategy, the model offers new insights into how companies can organize with nonmarket actors and how they can effectively publicize their involvement as socially responsible. I also discuss the model’s implications for a more critical research agenda on the political responsibilities of companies in social change.

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“…in the policymaking chess game to lobby against governmental regulations (Floridi, 2019;Yeung et al, 2020). However, organizations risk being exposed (machinewashing) as players on both chessboards, which may adversely impact their reputation and legitimacy if these two strategies are not aligned (den Hond et al, 2014;Rehbein et al, 2018). Interesting future research questions may revolve around the conceptual framing of two chessboards' logic, including institutionalization and paradoxes resulting from misalignment.…”

Section: Signaling Theorymentioning

confidence: 99%

From Greenwashing to Machinewashing: A Model and Future Directions Derived from Reasoning by Analogy

Seele

Schultz

2022

J Bus Ethics

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This article proposes a conceptual mapping to outline salient properties and relations that allow for a knowledge transfer from the well-established greenwashing phenomenon to the more recent machinewashing. We account for relevant dissimilarities, indicating where conceptual boundaries may be drawn. Guided by a “reasoning by analogy” approach, the article addresses the structural analogy and machinewashing idiosyncrasies leading to a novel and theoretically informed model of machinewashing. Consequently, machinewashing is defined as a strategy that organizations adopt to engage in misleading behavior (communication and/or action) about ethical Artificial Intelligence (AI)/algorithmic systems. Machinewashing involves misleading information about ethical AI communicated or omitted via words, visuals, or the underlying algorithm of AI itself. Furthermore, and going beyond greenwashing, machinewashing may be used for symbolic actions such as (covert) lobbying and prevention of stricter regulation. By outlining diverse theoretical foundations of the established greenwashing domain and their relation to specific research questions, the article proposes a machinewashing model and a set of theory-related research questions on the macro, meso, and micro-level for future machinewashing research. We conclude by stressing limitations and by outlining practical implications for organizations and policymakers.

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Aligning Adverse Activities? Corporate Social Responsibility and Political Activity

Cited by 6 publications

References 93 publications

Corporate Social Responsibility: Perspectives on the CSR Construct’s Development and Future

Corporate Social Responsibility: Perspectives on the CSR Construct’s Development and Future

Managing Legitimacy in Business‐Driven Social Change: The Role of Relational Work

From Greenwashing to Machinewashing: A Model and Future Directions Derived from Reasoning by Analogy

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