A measurement of the underlying activity in scattering processes with p T scale in the GeV region is performed in proton-proton collisions at √ s = 0.9 TeV, using data collected by the CMS experiment at the LHC. Charged particle production is studied with reference to the direction of a leading object, either a charged particle or a set of charged particles forming a jet. Predictions of several QCDinspired models as implemented in PYTHIA are compared, after full detector simulation, to the data. The models generally predict too little production of charged particles with pseudorapidity |η| < 2, p T > 0.5 GeV/c, and azimuthal direction transverse to that of the leading object.