“…Functional molecular liquids (FMLs) have attracted attention as a new generation of solvent-free, nonvolatile room-temperature fluid materials , for various applications such as organic light-emitting diodes, − luminescence, − photoconduction, − molecular recognition, , and energy storage. − Recently, a synthetic strategy called alkyl−π engineering has been developed, allowing the synthesis of FMLs with prominent properties by combinations of bulky yet flexible branched-alkyl chains and optoelectronically active π-conjugated moieties. ,, The combinations lead to the formation of entropy-driven fluid states because of the suppression of intermolecular interactions between π-conjugated moieties by the alkyl chains. This synthetic approach can therefore be easily applied to a variety of π-conjugated molecules and thus is expected to greatly expand the FML library. ,, Furthermore, aggregation structures of the π-conjugated moieties in FMLs are controlled by the alkyl chain substituents and their substitution positions, occasionally generating unexpected photochemical and rheological properties …”