-In the present study, transalkylation of 1,4-diispropylbenzene (DIPB) with benzene in the presence of modified beta zeolite was performed to produce cumene in a fixed bed reactor. Beta zeolite was exchanged with cerium in order to modify its catalytic activity. Activity of the modified catalyst was evaluated in the range of temperature 493K-593K, space time 4.2 kg h/kmol-9.03 kg h/k mol and benzene/1,4-DIPB molar ratio 1-15 to maximize the reactant conversion and selectivity of cumene. The activity and selectivity of the modified catalyst was found to increase with increase in cerium loading. Maximum selectivity of cumene (83.82%) was achieved at 573 K, benzene/1,4-DIPB 5:1 at one atmosphere pressure. A suitable kinetic model for this reaction was proposed from the product distribution pattern following the Langmuir-Hinshelwood approach. Applying non-linear regression, the model parameters were estimated. The activation energy for the transalkylation reaction was found to be 116.53 kJ/mol.