The effect of the modification of ultrasils and pentasils by alkaline earth, rare earth elements (REE) and Mg 2+ cations on their acidic and catalytic properties, as well as on the para-selectivity of catalysts in the alkylation reaction of toluene with isopropanol was studied. Comparison of the total catalytic activity of cationic forms of zeolites with their acidity spectrum shows that, along with alkylation of toluene, secondary reactions also occur substantially on REE and Mg forms with a significant concentration of strong acid centres, which leads to a decrease in alkylating selectivity. Therefore, the REE and Mg forms of zeolites exhibit a lower selectivity for p-IPT than the Sr and Ba forms of ultrasils. However, on cationic forms in comparison with the H-form of the zeolite, the content of the p-IPT in the IPT mixture is higher than the equilibrium value, i.e. an increase in selectivity for p-IPT is observed. It was found that the chemical modification of zeolites with cations of Sr 2+ , Ba 2+ , Mg 2+ , Lu 3+ , La 3+ and Ho 3+ leads to the formation of Lewis acid sites and to the significant decrease in the concentration and strength of Brensted acidic centers, to the formation of new Lewis acidic centres, which is responsible for an increase in the paraselectivity of the catalyst by p-IPT.