“…It takes stock of insights from existing research on womanhood and motherhood in such contexts as, inter alia, the media (Johnston and Swanson 2003), consumption (Taylor, Layne, and Wozniak 2004;Davis et al 2010) or, indeed, celebrity culture (McGannon et al 2012;Gilchrist 2007; for an overview, see de Laat and Baumann 2016). By looking at a variety of contemporary, including new/ social media, discourses, the article furthers the existent scholarship on motherhood by highlighting the salience of intersectionality, in particular of gender and class (Ashe 2013;Ponsford 2011) including in the context of the media (Raisborough, Frith, and Klein 2012) highlighted, inter alia, by such class-based distinctions in mothering as the opposition between "celebrity moms" and "welfare mothers" (Douglas and Michaels 2000).…”