Treatment with I 0 -s M retinoic acid causes loss of anchorage-independent growth in src-transformed RR1022 cells but not in ras-transformed KNRK cells. In an effort to elucidate the mechanisms underlying this difference, we investigated the effect of RA on phospholipid turnover and PKC activity in these two cell lines. 10 -s M RA treatment caused a drastic inhibition of 32P incorporation into PI and PA and a large increase in 32p incorporation into PC in RRI022 cells. Similar treatment of KNRK cells yielded no change in PC or PA labelling and a much smaller decrease in PI labelling. Furthermore, 10 -5 M RA treatment causes a large decrease in PKC activity in RRI022 cells (35% of control) but only a small decrease in KNRK cells (78% of control). We suggest that these effects are part of an altered signal transduction pathway which mediates the differential effects of RA on anchorage-independent growth in these two cell lines.Retinoic acid; Phospholipid turnover; Protein kinase C; Anchorage-independent growth