“…We adopted the measures of market turbulence, competitive intensity, and technological turbulence first used by Jaworski and Kohli (1993) and in other studies by, for example, Kandemir, Yaprak, and Cavusgil (2006), Hanvanich, Sivakumar, and Hult (2006), Sarkar, Echambadi, and Harrison (2001a), and Wu and Cavusgil (2006). To measure the market turbulence, the items concentrated on customer demands for new or different products.…”