The application of conventional titanium alloys is limited to 550°C due to their poor oxidation resistance. In addition, severe grain growth is observed in single-phase titanium alloys in longterm runs at elevated temperature leading to a degradation of their mechanical properties. In exhaust applications in automotive or aerospace engineering, products are often manufactured by colddeformation like deep-drawing or rolling which is normally difficult in oxidation-resistant titanium alloys due to the presence of titanium-silicides.Therefore, in the current study, titanium alloys based on CP Titanium Grade 1S (soft grade) were developed showing (1) improved oxidation resistance due to a concerted addition of silicon, iron and niobium, (2) microstructure stability by the precipitation of hafnium-silicides mainly on the grain boundaries and (3) good cold-deformation properties. The industrial production route was developed so that the new class of Ti-Si-FeNb-Hf-alloys is now ready for application in exhaust systems of planes or cars at minimum 800°C.