This is a qualitative exploratory research study of confidence and the emergence of women as candidates for state and local elected office. Our study consists of over 30 hours of interviews with 20 women candidates running for state and local office where we explore the sources of confidence that motivate women to run for office. Our interviews with women candidates suggest confidence is tied to egalitarian families and robust network support, strong educational credentials and background, as well as a multitude of professional and community leadership experiences.