Altering Values via Psychological Reactance and Reversal Effects

Karpf, Ronald J.

doi:10.1080/00224545.1978.9924157

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Reactance Conflict Orientation and Health Behaviors1

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2022

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“…Popular in the 1970s in the context of persuasion and interpersonal relationships ( Grabitz-Gniech, 1971 ; Karpf, 1978 ), the concept psychological reactance has regained prominence in health communication where health policy may be experienced as “freedom loss” that triggers anger and counter-argumentation ( Burgoon et al, 2002 ; Reynolds-Tylus, 2019 ). According to Brehm (1966) , psychological reactance refers to one's resistance to a perceived loss of freedom, and their motivation to restore it ( Brehm, 1966 ; Brehm and Brehm, 1981 ).…”

Section: Reactance Conflict Orientation and Health Behaviorsmentioning

confidence: 99%