Alternativas de gestión pública para el sector turístico. El caso de Nuevo León, México

Abstract

Various Mexican governments have adopted tourism as an important strategy to promote economic development and competitiveness of those regions that have tourist attractions. Whatever the government vision is, the functioning of the tourism sector depends largely on the collaborative work and organization of those agents involved in tourism promotion. The objective of this work is to propose a public management alternative that allows organizing the tourism sector in México and, simultaneously, helps to consolidate competitive environments for this industry. The case study of Nuevo León is presented, where the government has been responsible for promoting a tourism management model that has made it possible to coordinate the work of different agents which are incorporated to the tourism value chain: the Tourism Cluster of Nuevo León. In order to generate the proposal, a focus group methodology was used to collect the concerns of the public, private and academic sectors; as were case studies. The results have been actions with the objective of improving the competitiveness of the destination.