Alternative and Traditional Media on Twitter: Ecuador National Strike of 2019

Abstract

The constant demands of citizens to be informed in real time have made Twitter an ideal tool for mass use. This social network has originated a new user of social communication, and is used to present public images and appeal to the population, at the same time that it is displacing the pre-eminence of traditional communication media. During the national strike in Ecuador in October 2019, alternative and conventional media used this platform to inform, generate debate, carry out calls and mobilizations, and position perspectives. This study analyzes the tweets and hashtags published on the most viral days of the strike. A mixed methodology was applied, i.e., qualitative and quantitative. The techniques applied were discourse analysis and the systematic review of each hashtag. The sample was taken from the hashtags published by traditional and alternative media from October 3 to 13. As the main result, it was concluded that the published hashtags had a high impact on informing users and, to a certain extent, on the calls that were made.

Comparative Analysis of the Journalistic Agenda between Corporate and Community Media in Ecuador National Strike 2022

“…This recent field of knowledge, which crosses social movement studies and communication, has gained importance from the contemporary processes of social mobilization. Some of these investigations have focused on the representation of protests in the mainstream media (Villagómez-Rodríguez 2020); others have made comparative studies of traditional versus alternative media, as well as their digital social networks (Medranda-Morales et al 2023;Palacios Guevara and Sánchez-Montoya 2022) and, others have analyzed the role of the Indigenous Movement's media and, finally, other studies have contributed to the analysis of mobilizations from the on-line and off-line integration from contemporary theoretical frameworks such as technopolitics and transmedia mobilization (Vanegas-Toala 2022).…”