translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on micro lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a speci c statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.Printed on acid-free paper Springer Gabler is a brand of Springer Fachmedien Wiesbaden Springer Fachmedien Wiesbaden is part of Springer Science+Business Media (www.springer.com)
2015932768
ForewordThe successful development of new products requires profound knowledge about customer needs. The transfer of this knowledge is often difficult and cost-intensive ("sticky data transfer"-phenomenon), depending on the quality of the information. The resulting information gap can be completed by the application of several methods and tools: These include, among others, users who modify existing and develop completely new products ("lead user"), the application of tools to directly transfer know-how, including tacit knowledge ("user innovation toolkits"), as well as techniques of participatory observation. The mentioned phenomenon received increasing scientific attention over the past 20 years and was researched intensively.The existence and characteristics of user innovators has so far been analyzed in the areas of sports and outdoor activities, so that the focus was mainly on younger users.At the same time, a dramatic demographic change was visible especially in industrial nations. As a result of increased life expectancies and lower birth rates, the many countries' median age of the population and especially the share of the population above 55 years are increasing. This so called "Silver Market" is growing constantly and offers assumed business opportunities for tailored products and services.The research at hand by Mr. Wellner is the first study which analyzes the relationship between user innovation and age. The main objective of the research is the evaluation whether user innovators exist across all age groups and if yes, how older user innovators and their innovations differ from younger ones. For this, Mr. Wellner analyzes user innovations in the area of camping tourism. Methodically, he conducts only surveys in relevant communities as well as laborious on-site examinations (surveys and observations) at German camp sites. As a result, Mr. Wellner can show that older users also innovate,...