Altruism in the “market” for giving and receiving: A case of higher education

Yoo, Jang H.; Harrison, William B.

doi:10.1016/0272-7757(89)90022-8

Cited by 18 publications

(10 citation statements)

References 11 publications

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“…College led or specified solicitation may be more persuasive about needs. Overall, there appears to be scope for alumni offices to seek ways to raise the `psychic' rewards to donors (Yoo & Harrison, 1989).…”

Section: Solicitation Efficiencymentioning

confidence: 99%

What Determines Alumni Generosity? Evidence for the UK

Belfield¹,

Beney²

2000

Education Economics

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This paper examines the scale and determinants of alumni giving, using datasets from two public-sector, doctoral-granting universities in the UK. The importance of alumni generosity-both as revenue and as a performance measure-is considered, comparing new UK evidence with extant findings on US donor behaviour. Evidence is presented on systematic differences in alumni generosity, based on personal characteristics, solicitation efficiency, and the characteristics and quality of the Higher Education received by graduates. Distinguishing the propensity to give from the scale of giving, there are evident differences by gender, income, by type of campaign and by subject studied.

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Section: Solicitation Efficiencymentioning

confidence: 99%

What Determines Alumni Generosity? Evidence for the UK

Belfield¹,

Beney²

2000

Education Economics

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“…Supply and demand analysis of alumni giving Yoo and Harrison (1989) applied supply and demand analysis to alumni giving and claimed that it seems more logical to deem donors as conventional buyers who purchase some services from donees. Therefore, Yoo and Harrison (1989) suggested using the average amount of donation per donor as the price donors pay for the services they receive from their alma mater.…”

Section: Symbolic Interactionismmentioning

confidence: 99%

“…Therefore, Yoo and Harrison (1989) suggested using the average amount of donation per donor as the price donors pay for the services they receive from their alma mater. Donors derive utility from the services provided by the recipients.…”

Section: Symbolic Interactionismmentioning

confidence: 99%

“…The reciprocity between the donor and donee may be in the form of honors and alumni services. Yoo and Harrison (1989) also asserted that donors should be regarded as buyers who receive tangible and intangible benefi ts from the recipients. They classifi ed gifts as one form of market exchange in which both donors and donees are motivated by self-interest.…”

Section: Symbolic Interactionismmentioning

confidence: 99%

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A Multivariate Causal Model of Alumni Giving: Implications for Alumni Fundraisers

Sun

Hoffman²,

Grady

2007

Int J Educ Adv

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Despite readily available alumni survey data warehoused at many alumni associations and foundations across colleges and universities, researchers have underutilized the abundant available data to identify key predictors of alumni donation, including factors that trigger alumni donation behavior. Utilizing the data from a two-year alumni survey conducted at a Midwest public university, a multivariate causal model that captures the determinants of alumni donation was applied to the data. Four hypotheses were tested. Three were found to be signifi cant.Based on a multivariate causal model that analyzed data from a two-year alumni survey, the fi ndings suggest that alumni fundraisers and higher education administrators may increase alumni solicitations if they collaboratively create a comprehensive communication strategy to reach alumni; focus on current students as future funders, provide quality educational experiences to students; encourage and support relationship building between faculty and current students and graduates; enhance alumni services based on stakeholders needs; and most importantly, redirect and expand efforts to connect with older female alumni.

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“…For example, an ' impact philanthropist ' who seeks pleasure from seeing the measurable impact his or her own personal giving alone has on a charitable organization could actually have that charitable fulfi llment decreased by others ' gifts. Yoo and Harrison (1989) also call for a new model of philanthropy that factors for previously unaccounted benefi ts donors receive, such as from fundraising activities that provide donors with recognition or recipient interaction. They believe that earlier studies have failed to apply a conventional supply-and-demand model that treats philanthropy as a public good.…”

Section: Contemporary Economic Fi Ndingsmentioning

confidence: 99%

The Kalamazoo Promise: A study of philanthropy's increasing role in the American economy and education

Strickland

2009

Int J Educ Adv

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Altruism in the “market” for giving and receiving: A case of higher education

Cited by 18 publications

References 11 publications

What Determines Alumni Generosity? Evidence for the UK

What Determines Alumni Generosity? Evidence for the UK

A Multivariate Causal Model of Alumni Giving: Implications for Alumni Fundraisers

The Kalamazoo Promise: A study of philanthropy's increasing role in the American economy and education

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