Am I a responsible drinker? The impact of message frame and drinker prototypes on perceptions of alcohol product information labels

Davies, Emma; Lewin, Joel; Field, Matt

doi:10.1080/08870446.2022.2129055

Cited by 7 publications

(5 citation statements)

References 48 publications

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“…The present study builds on previous work demonstrating the important moderating role played by prototype willingness (Davies et al, 2022).…”

Section: Prototype Perceptionsmentioning

confidence: 58%

“…Perceptions of prototypical heavy drinkers or non-drinkers are significant predictors of drinking behaviour (Davies, 2019;Davies & Todd, 2021), yet little research has explored their role as moderators of message impact. Davies et al (2022) found that the similarity and favourability of a responsible drinker prototype moderated the effect of different message frames on future drinking intentions. The current study therefore examined whether prototype perceptions moderate the impact of dark nudges on drinking intentions.…”

Section: Prototype Perceptionsmentioning

confidence: 93%

“…Davies et al. (2022) found that the similarity and favourability of a responsible drinker prototype moderated the effect of different message frames on future drinking intentions. The current study therefore examined whether prototype perceptions moderate the impact of dark nudges on drinking intentions.…”

Section: Introductionmentioning

confidence: 99%

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Investigating the impact of ‘dark nudges’ on drinking intentions: A between groups, randomized and online experimental study

Lewin,

Field,

Davies

2023

British J Health Psychol

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ObjectivesThis study explored how ‘dark nudges’ (tactics used in alcohol industry‐funded responsible drinking campaigns) affect drinking intentions, perceived source credibility and whether individual differences in perceptions of prototypical drinkers moderated these effects.DesignTwo 2 × 2 between‐groups online experimental studies.MethodsStudy 1 (N = 164) presented three alcohol health messages per condition, comprising social norm (healthy/unhealthy (“dark nudge”)) by frame (loss/gain). Study 2 (N = 229) presented one message per condition, comprising cancer causality (single cause/multiple causes (dark nudge)) by funding disclosure (disclosure/non‐disclosure (dark nudge)). Outcomes were drinking intentions and perceived source credibility. Exploratory analyses considered prototype perceptions as a between‐subjects moderator.ResultsNo significant effects of message frame, social norm, fundi or multiple cancer causality arguments on drinking intentions were found. In Study 2, in the dark nudge multiple cancer causality conditions, perceived source credibility was high when funding was undisclosed, but significantly lower when it was disclosed. Exploratory analyses suggested effects were moderated by prototype similarity. In Study 1, higher perceived similarity to a heavy drinker and lower perceived similarity to a responsible drinker were associated with higher drinking intentions in the unhealthy norm/gain frame condition, but lower drinking intentions in the other conditions.ConclusionsFraming, social norm, funding disclosure and multiple causality manipulations as tested in this study did not exert a dark nudge effect on drinking intentions. However, the exploratory analyses suggest it could be hypothesised that the types of messages used in alcohol industry‐funded responsible drinking campaigns may result in greater drinking intentions among those who identify more as heavy drinkers and less as responsible drinkers. Perceived prototype similarity may be an important moderator of the impact of alcohol health messages that warrants further research. Study 2 suggests disclosure of industry funding guides judgements of the credibility of sources of misleading messages about alcohol and cancer.

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“…The present study builds on previous work demonstrating the important moderating role played by prototype willingness (Davies et al, 2022).…”

Section: Prototype Perceptionsmentioning

confidence: 58%

Section: Prototype Perceptionsmentioning

confidence: 93%

See 1 more Smart Citation

Investigating the impact of ‘dark nudges’ on drinking intentions: A between groups, randomized and online experimental study

Lewin,

Field,

Davies

2023

British J Health Psychol

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“…Therefore, we aimed to include 10 studies at a minimum for our data analyses. We searched in December 2021–January 2022, and then reran searches in December 2022 after the peer review process, identifying two further articles (Copeland et al, 2023; Davies et al, 2022). The analysis script for our power calculation can be found here at https://osf.io/49e5x/.…”

Section: Methodsmentioning

confidence: 99%

Careless responding in online studies is associated with alcohol use: A mega-analysis.

Jones¹,

Gillespie²,

Pennington³

et al. 2024

Psychology of Addictive Behaviors

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Objective: The prevalence of research conducted online in the addiction field has increased rapidly over the past decade. However, little focus has been given to careless responding in these online studies, despite the issues it may cause for statistical inference and generalizability. Our aim was to examine whether alcohol use is associated with careless responses. Method: Raw data were requested from online studies examining alcohol use and related problems which also addressed careless responding. We obtained 13 data sets of 12,237 participants (Mage = 42.16, SD = 15.65, 50.5% female). The sample had an average Alcohol Use Disorders Identification Test (AUDIT) score of 10.88 (SD = 7.77). Predictors included demographic information (age, gender) and AUDIT total scores. The primary outcome was whether an individual was classed as a careless responder, for example, by failing an explicit attention check question. Results: AUDIT total scores were associated with careless responding (OR = 1.07, 95% CI [1.06, 1.08], p < .001). Hazardous drinking or worse was associated with 2.21 greater odds (OR = 2.21, 95% CI [1.81, 2.71] of careless responding, whereas harmful drinking or worse was associated with 3.43 greater odds (OR = 3.43, 95% CI [2.83, 4.17]) and probable dependence was associated with 3.63 greater odds (OR = 3.63, 95% CI [2.95, 4.48]). Conclusions: Alcohol use and related problems are positively associated with careless responding in online research. Removal of individuals identified as careless responders may lead to issues of generalizability, and more care should be taken to identify and handle careless responder data.

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“…Participants were first asked about usual drinking behaviours, before being presented with three versions of health messages and asked to discuss each one, starting with the responsible (ambiguous) messages, followed by positively and negatively worded messages. The labels were developed for an experimental study (Davies et al, 2022); thus, efforts were made to ensure labels were of a similar length in each of the three message types (positive, negative and ambiguous). Positively framed labels focussed on the benefits of drinking less, whereas negatively framed labels focussed on the risks of drinking.…”

Section: Interviewsmentioning

confidence: 99%

Calling time on responsible drinking: A qualitative study of perceptions of information on alcohol product labels

Davies

Cooke

Visser

et al. 2022

British J Health Psychol

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This study aimed to explore (a) how people interpret responsible drinking messages on alcohol product labels, and (b) the acceptability of including health information on labels. Design: Qualitative interviews. Methods: Face-to-face semi-structured interviews were conducted with 20 people aged 21-63; 18 were classified risky drinkers using AUDIT-C. They were shown three sets of alcohol product labels: one including three responsible drinking messages (drink responsibly), one with three positively worded health messages (drinking less reduces risks) and one with three negatively worded health messages (drinking more increases risks). Health messages included information about cancer, liver and heart disease. Results: Thematic analysis identified three themes: ambiguity about alcohol labelling; identifying oneself as responsible; and acceptability of enhanced product labelling. Participants were critical of responsible drinking messages and wary of conflicting health information in the media. They positioned themselves as responsible, knowledgeable drinkers and distanced themselves from problem drinkers. They did not appear to support the inclusion of health information on labels; however, novel information was considered more impactful. Conclusions: Responsible drinking messages were seen by our sample as an alcohol industry ploy. Although health messages about cancer were seen as potentially impactful, the ability of consumers to position themselves as unproblematic drinkers means that they may not see the information

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Am I a responsible drinker? The impact of message frame and drinker prototypes on perceptions of alcohol product information labels

Cited by 7 publications

References 48 publications

Investigating the impact of ‘dark nudges’ on drinking intentions: A between groups, randomized and online experimental study

Investigating the impact of ‘dark nudges’ on drinking intentions: A between groups, randomized and online experimental study

Careless responding in online studies is associated with alcohol use: A mega-analysis.

Calling time on responsible drinking: A qualitative study of perceptions of information on alcohol product labels

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