Ambient Intelligence

Montebello, Matthew

doi:10.1007/978-3-030-21882-9_2

Studies in Computational Intelligence

2019

DOI: 10.1007/978-3-030-21882-9_2

|View full text |Cite

Ambient Intelligence

Matthew Montebello¹

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2024

Publication Types

Select...

Book1

Relationship

Self Cite0

Independent1

Authors

Journals

Cited by 1 publication

References 20 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Bridging Genomic Data and CRM

Behare,

Mahajan,

Behare

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

The combination of genetic data and CRM systems has pushed customer engagement into a new world, totally transforming the traditional marketing strategies. This chapter explores the impact of the relationship between genomics and CRM together on understanding consumer behaviour, personalization, and targeted marketing. This chapter starts with the overview of using genomic data for understanding marketing. The discussion then progresses to the core concepts of CRM and the importance of the need of integrating CRM strategies with genomic data. Real world case studies are demonstrated highlighting the benefits of integrating genomic data and CRM. Emphasising the importance of handling the data with responsibility and maintaining the customer privacy, this chapter also addresses the arising challenges, explores the enhancements in the technological infrastructure required to facilitate the integration, and predicts the emerging trends. It also provides practical tips to find ways to adapt to this changing landscape and set the foundation for a customer centric future driven by genomic data.

show abstract

Bridging Genomic Data and CRM

Behare,

Mahajan,

Behare

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Ambient Intelligence

Cited by 1 publication

References 20 publications

Bridging Genomic Data and CRM

Bridging Genomic Data and CRM

Contact Info

Product

Resources

About