As eries of linear,V -shaped and branched triphenylamine/tris(biphenyl)amine-based derivatives with electron-withdrawing cyanovinyl-and phenyl-substituted conjugated branches containing either electron-donatingO Me or electron-withdrawing CN end groups have been synthesized. UV/vis absorption and fluorescencee mission data illustrates that introductiono ft he electron-donor/acceptorg roups induces intramolecular charget ransfer that leads to as hift of the absorption onset towardl ongerw avelengths. Addition of large amounts of water to solutions of triphenylamine derivative caused their emission to reach maximal intensitythese molecules all undergo aggregation-induced emission; this was confirmed by aggregation studies. All the compoundsi nt his study present ar eversible first oxidation process, the potential of which increases with the number of electron-withdrawing groups in the molecules, as was confirmed by cyclic voltammetry.F urthermore, the influence of solventp olarity on the photophysical properties was investigated. All the triphenylamine derivatives exhibit intensive intramolecular charge-transfer interactions, giving rise to asubstantiale xtension of their absorption spectral response, which might be potentially used in efficient organic solar cells.[a] R.Synthesized according to general procedure Cu sing 10 (0.5 g, 0.9 mmol) and 4-cyanobenzyl cyanide (0.14 g, 1.0 mmol) to give ar ed-orange powder (80 %y ield);m .p. 182-184 8C; 1 HNMR (300 MHz, CDCl 3 ): d = 10.06 (s, 1H), 8.03 (d, J = 8.4 Hz, 4H), 7.96 (d, J = 8.1 Hz, 2H), 7.81 (m, 5H), 7.74 (m, 10 H), 7.66 (s, 2H), 7.63 (d, J = 8.4 Hz, 6H), 7.29 ppm (d, J = 8.1 Hz, 4H); 13 CNMR (75 MHz, CDCl 3 ):