Amplification of emotion on social media

In the next section, some situations will be described and you are invited to recall your own emotional experiences in the relevant situations as much as possible and answer patiently according to your feelings.l Glossary of terms l Aesthetic appreciation: feelings of peace, longing, etc. that arise in the process of perceiving, experiencing, and judging an aesthetic object. l Empathic pain: the pain felt in the process of understanding the mental and emotional state of another person. l Flow: The state of concentration and devotion felt while doing certain tasks. In this process, even the passage of time is not felt, and there is a feeling of energy and great satisfaction after completion.Q1: How often do you experience the following emotions when you go shopping at the mall or store? Please rate each emotion on a scale of 1 to 5.

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Multi-level emotion propagation in natural disaster events: diverse leadership of super-spreaders in different levels of hierarchy

Zhang,

Wang,

Yaya Hamadou

et al. 2024

OIR

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PurposeIn social media, crisis information susceptible of generating different emotions could be spread at exponential pace via multilevel super-spreaders. This study aims to interpret the multi-level emotion propagation in natural disaster events by analyzing information diffusion capacity and emotional guiding ability of super-spreaders in different levels of hierarchy.Design/methodology/approachWe collected 47,042 original microblogs and 120,697 forwarding data on Weibo about the “7.20 Henan Rainstorm” event for empirical analysis. Emotion analysis and emotion network analysis were used to screen emotional information and identify super-spreaders. The number of followers is considered as the basis for classifying super-spreaders into five levels.FindingsOfficial media and ordinary users can become the super-spreaders with different advantages, creating a new emotion propagation environment. The number of followers becomes a valid basis for classifying the hierarchy levels of super-spreaders. The higher the level of users, the easier they are to become super-spreaders. And there is a strong correlation between the hierarchy level of super-spreaders and their role in emotion propagation.Originality/valueThis study has important significance for understanding the mode of social emotion propagation and making decisions in maintaining social harmony.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2024-0192.

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Amplification of emotion on social media

Cited by 4 publications

References 10 publications

Dynamics of competing public sentiment contagion in social networks incorporating higher-order interactions during the dissemination of public opinion

Dynamics of competing public sentiment contagion in social networks incorporating higher-order interactions during the dissemination of public opinion

Emotional Experience during Human-Computer Interaction: A Survey

Multi-level emotion propagation in natural disaster events: diverse leadership of super-spreaders in different levels of hierarchy

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