“…Although the topics of social media (11), consumer perceptions (11), strategy ( 9) and segmentation (6) continued to remain among the most frequently occurring wine marketing research topics, Period 4 saw the entrance of a number of new wine marketing topics including branding and brand survival (Wilcox et al, 2008), global brands (Orth et al, 2007) and branding wine regions (Fountain et al, 2008). Wine packaging (Barber and Almanza, 2007), labeling (Barber et al, 2007a) and pricing (González-Gómez and Morini, 2006) appeared along with topics addressing ethics (Burkitt, 2007), generational marketing (Barber et al, 2007b) and motives (van Zanten, 2005;White and Thompson, 2009). Social media as a wine marketing research topic began to emphasize more advanced experimental research designs and started testing constructs involving online retailing and trust (Harridge-March and Quinton, 2005) and effectiveness of sales channels (Barth, 2007).…”