“…In fact, it's known that Pavlovian bias allows fast, albeit inflexible responding (Boureau et al, 2015;Dayan et al, 2006;Huys et al, 2012). The ability to downregulate Pavlovian bias (or upregulate, when such bias is adaptive) could be relevant to prevent diseases characterized by aberrant biases, such as addiction (Garbusow et al, 2014;Sommer et al, 2017), eating disorders (Watson et al, 2014(Watson et al, , 2016, or gambling (da Costa et al, 2020;Genauck et al, 2021). This raises the possibility that our procedure, as well as a future broader comprehension of the neural mechanisms involved in such Pavlovian bias, might be useful to identify people who are predisposed toward such pathologies, thus helping in prevention and possibly in therapeutic interventions to suppress effects of environmental cues on, for example, drug-seeking behaviour.…”