Vehicular ad hoc networks (VANETs) have emerged as fast growing networks with aims to provide safety, and comfort to the onboard passengers. But, in this environment reliable data dissemination to the destination nodes is one of the biggest challenges as there may be a congestion in the network due to blind flooding of messages to their final destination, called as broadcast storm which may lead to the performance degradation with respect to the metric such as-message delivery, reliability and response time.To address this issue, in this paper, we propose a reliabilityaware intelligent data dissemination protocol for broadcast storm problem in VANETs. We have solved the above specified problem using game theory concepts in which players, strategy space and decisions with respect to the current state of the system. To reduce the message overhead with respect to the communication cost among the players of the game, in the proposed scheme, messages are routed to the next destination by selecting the most reliable path in an intelligent manner. A coalition game is formulated among the vehicles by considering vehicles as the players in the game. Each player in the game has an initial payoff value based upon the parameters such as-communication range, storage requirements, and computation power. Based upon the payoff value of the players in the game, different coalitions/clusters are formulated among the players in the proposed scheme. Then, the players send the messages to the other vehicles/players within B Neeraj Kumar the same coalition which increases the reliability of transmission. In the proposed scheme, messages are unicasted to their final destination in an intelligent manner. Different algorithms are designed for coalition formation, maintenance, and reliability-aware data dissemination. The performance of the proposed scheme is evaluated using various evaluation metrics such as-service time, packet delivery ration, and throughput. The results obtained prove the effectiveness of the proposed scheme as compared to the other state-of-the-art existing schemes.