A simplified tire finite element model modeling and simulation method with high efficiency and accuracy is proposed to address the issues of poor efficiency and low accuracy in tire finite element simulation. Firstly, the detailed finite element model of the tire is established, and the viscoelastic material parameters are determined through theoretical analysis and simulation verification. Then, the Hyperelastic material parameters are obtained through cyclic Tensile testing, and finally, the static tire condition test verification is completed. Based on the established detailed finite element model of the tire, the influence of different rubber materials on the dynamic characteristics of the tire is studied. On this basis, simplified friction and structure models are proposed to complete the establishment of a simplified tire finite element model. The simulation results of lateral and longitudinal slip conditions are compared with experimental data by implanting a finite element friction model that considers slip velocity and contact pressure. Through simulation analysis, it was found that the tread compound has a significant impact on the dynamic characteristics of the tire, while other compounds have a relatively small impact. Simplifying the tire finite element model can significantly improve the efficiency of finite element simulation and reduce convergence issues. The comparison accuracy between the finite element model simulation results and experimental data is relatively high, with the average accuracy of longitudinal force, lateral force, and correction moment reaching 89%, 95%, and 81%, respectively. This verifies the correctness and effectiveness of the simplified tire finite element model modeling and simulation method. This method provides certain reference significance for improving the efficiency of tire finite element simulation and providing virtual matching between tires and the entire vehicle.