An advertisement analysis of alcohol products in popular women’s magazines

Fullwood,; Mongiovi, Jennifer; Hillyer, Grace Clarke; Basch, Corey H.; Ethan, Danna; Hammond, Rodney

doi:10.15761/fwh.1000102

Cited by 2 publications

(2 citation statements)

References 3 publications

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“…Yet social reasons, not reasons around tension relief, explain why sex differences are converging among adults. The alcohol industry has centered marketing and advertising for women on positioning alcohol as an adjunct to a healthy social life (Fullwood et al., 2016; Jung & Hovland, 2016), capitalizing on the increases in social reasons to drink. Public health campaigns that provide accurate information about potential health consequences of alcohol use are needed to counter these messages, especially targeted to women.…”

Section: Discussionmentioning

confidence: 99%

Reasons for alcohol use from 1976 to 2020 in the United States among individuals aged 18 to 30: Historical changes and mediation of cohort effects in binge drinking

Keyes,

Rutherford,

Patrick

et al. 2024

Alcohol, Clinical and Experimental Research

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BackgroundAlcohol use is declining among US adolescents/early young adults and increasing among other adults, with increases in adult binge drinking more concentrated in females than males. Reasons for drinking are historically patterned by age and sex, and if historically variant, could suggest that changes over time could in part explain age‐ and sex‐differential cohort effects.MethodsWe analyzed longitudinal Monitoring the Future data for individuals born from 1958 to 1990. These individuals were aged 29/30 from 1987 to 2020, and first surveyed at age 18 from 1976 to 2008 (N = 14,190). Five reasons for drinking were analyzed (social, enhancement, avoid problems, relax, boredom). Drinking for social reasons and to relax were most prevalent. Total effects of birth cohort predicting past‐2‐week binge drinking were estimated with polynomial regression models by age; indirect effects through mediators were estimated.ResultsDrinking reasons exhibited dynamic time trends across birth cohort and sex. Notable increases were observed in social reasons: among women aged 29/30, social reasons increased from 53% to 87% from 1987 to 2020. Social reasons to drink had prominent positive indirect effects at adult ages (age 23/24 and above among men; age 19 and above among women), indicating that binge drinking would have increased less were it not for the increase in social reasons for drinking. Social reasons also mediated adult male/female differences, indicating that part of the reason sex differences are diminishing is the more rapid increases in social reasons for drinking among women. Indirect effects were also observed for drinking to relax and for boredom, and limited indirect effects were observed for enhancement and to avoid problems.ConclusionChanging endorsement of drinking reasons, especially social reasons, among US adult drinkers mediate cohort effects in binge drinking in the US adult population and explain in part why binge drinking is converging by sex.

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Section: Discussionmentioning

confidence: 99%

Reasons for alcohol use from 1976 to 2020 in the United States among individuals aged 18 to 30: Historical changes and mediation of cohort effects in binge drinking

Keyes,

Rutherford,

Patrick

et al. 2024

Alcohol, Clinical and Experimental Research

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“…This increase may be a function of both highly targeted marketing efforts and expanded exposure to media which portray alcohol use as imparting status (Brulotte, 2017). An analysis of magazine advertisements found differing themes with those targeting non-Hispanic White as “having fun with friends and being cool” and those targeting Latina and Black women as “partying and happiness” (Fullwood et al, 2016). While not specific to Latina research on the impact of TV advertisement of alcohol products, exposure has been associated with youth drinking behaviors.…”

Section: Marketing Of Alcohol To Latinasmentioning

confidence: 99%

Patterns of Alcohol Abstinence in Mexican Women Residing in the United States: Effects of Nativity and Duration in the United States

Hardie

Polek

García³

et al. 2019

Hisp Health Care Int

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Objectives: Explore changes in abstinence rates in Mexican women (MW) residing in the United States based on nativity and time in the United States as an indicator risks for future alcohol-related disorders. Design: A secondary analysis of data from the National Health Interview Survey evaluated rates of abstinence between 2000 and 2017. A logistic regression was completed to address the impact of age, years in the United States, sample years. Sample: A total of 29,860 MW surveyed over an 18-year period that included those born in and outside the United States. Primary Research Variables: Dependent variable was abstinence status; independent variables included nativity, year of survey, age, years in the United States (if immigrant). Results: Immigrant MW showed higher rates of alcohol abstinence than U.S.-born MW across all years, but regardless of place of birth, fewer MW are abstaining over time. Among immigrant MW, those only in the United States greater than 15 years had a greater risk of becoming a drinker than those in the United States less than 5 years. Conclusion: There are declining rates of alcohol abstinence among MW regardless of immigration status. The lower rate of abstinent MW increases their risk for alcohol-related disorders. Assessing MW’s use of alcohol and providing targeted education is essential.

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An advertisement analysis of alcohol products in popular women’s magazines

Cited by 2 publications

References 3 publications

Reasons for alcohol use from 1976 to 2020 in the United States among individuals aged 18 to 30: Historical changes and mediation of cohort effects in binge drinking

Reasons for alcohol use from 1976 to 2020 in the United States among individuals aged 18 to 30: Historical changes and mediation of cohort effects in binge drinking

Patterns of Alcohol Abstinence in Mexican Women Residing in the United States: Effects of Nativity and Duration in the United States

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