“…Affective design has been applied in many fields for product design, such as automobiles, electric home appliances, house construction, office machine, and costume industries, in the early period of its application (Nagamachi, 2002). Most recently, as affective design has become a worldwide recognized concept, it has been used in numerous innovative areas, for example, computer games (de Byl, 2015;Gizvcka & Nalepa, 2018), websites (Taharim, Zainal, & Lim, 2018), software (GhasemAghaei, Arya, & Biddle, 2016;Pieroni, Scarpato, & Scorza, 2018), and mobile security authentication (Park, Lee, Lee, & Song, 2018).…”