2010
DOI: 10.1016/j.indmarman.2009.08.005
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An Agency Theory perspective on the purchase of marketing services

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Cited by 112 publications
(105 citation statements)
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References 52 publications
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“…Focus groups were considered appropriate to facilitate the exploration of the experiences of buyers and sellers (Bonoma, 1985;Ellram, 1996) and develop theory in the buyer-seller domain (Jüttner et al 2007;Lindberg & Nordin, 2008;Tate et al, 2010). Existing research is predominantly case study based (Blois, 1998;Cox et al, 2003;Gelderman & van-Weele, 2001;Goffin, Szwejczewski, & New, 1997;Graham & Ahmed, 2000;Lehtinen, 2001;Ratnasingam, 2000;Veludo, Purchase, & Macbeth, 2001;Watson, 1999), yet the cases chosen often represent economically-polarized situations making conceptual development problematic.…”
Section: Methodsmentioning
confidence: 99%
“…Focus groups were considered appropriate to facilitate the exploration of the experiences of buyers and sellers (Bonoma, 1985;Ellram, 1996) and develop theory in the buyer-seller domain (Jüttner et al 2007;Lindberg & Nordin, 2008;Tate et al, 2010). Existing research is predominantly case study based (Blois, 1998;Cox et al, 2003;Gelderman & van-Weele, 2001;Goffin, Szwejczewski, & New, 1997;Graham & Ahmed, 2000;Lehtinen, 2001;Ratnasingam, 2000;Veludo, Purchase, & Macbeth, 2001;Watson, 1999), yet the cases chosen often represent economically-polarized situations making conceptual development problematic.…”
Section: Methodsmentioning
confidence: 99%
“…Interviews with experts have been extensively used in the literature with regard to this industry, and numerous case studies have been done (Russell and Hoag 2004, Zsidisin and Smith 2005, Laframboise and Reyes 2007, Esposito and Passaro 2009. The focus group is one of the most widely used research tools in social sciences, and previous studies were found in the literature that use these in the area that concerns this study, operations management in general (Dey et al 2006, Binder andEdwards 2010) and SCM in particular (Oehmen et al 2010, Tate et al 2010. A focus group should involve a group of 6-12 participants in a structured discussion about a particular topic (Barbour andKitzinger 1999, Tate et al 2010).…”
Section: Methodsmentioning
confidence: 99%
“…Especially when collaboratively developed, corporate strategies improve the alignment between different departments (Swink, Narasimhan, and Wang 2007). This is all the more important as agents tend to operate opportunistically when internal alignment between two principals within an 'agency triad' is insufficient (Tate et al 2010). Hence, the corporate financing strategy alignment might increase the awareness of the financial aspects in purchasing and supply (chain) management and subsequently, Downloaded by [University of Otago] at 10:33 26 July 2015…”
Section: Financial Orientation In Purchasingmentioning
confidence: 99%
“…As shown by Tate et al (2010), the internal strategy alignment reduces the opportunistic behaviour of the agent and therefore also increases the resulting performance. By looking at interdepartmental IT collaboration, Sanders and Premus (2005) came to the same conclusion.…”
Section: Performance Of Financing the Buyer-supplier Dyadmentioning
confidence: 99%