“…In the last few years, a growing body of research has been using user-generated content for tourism research. Those studies are focusing on tourist perception of a destination (Hauthal and Burghardt, 2016); destination image (Li et al, 2015;Stepchenkova and Zhan, 2013); destination management and marketing development (Marine-Roig and Clavé, 2015;Sung et al, 2016); organizational reputation (Baka, 2016); tourist behavior and purchase intentions (Alcázar et al, 2014;Cezar and Ö güt, 2012;Del et al, 2015;Herrero et al, 2015;Jin and Phua, 2015;Marchiori and Cantoni, 2015;Tham et al, 2013;Ye et al, 2011Ye et al, , 2009Zhao et al, 2015); understanding collaborative sharing practices (Bilgihan et al, 2016;Munar and Jacobsen, 2014), and the impact of information sharing on education of tourists (Guo et al, 2015;Liu and Park, 2015). Most of the studies are using semantic analysis of information shared by tourists.…”