Various regulations are imposed on shipping to limit its adverse health and environmental impacts. Alternative fuels and power systems are among solutions for compliance with these regulations. Power system of many vessels do not operate optimally due to diversity of operational profiles or slow steaming. Vessels may slow steam to save fuel; however, these savings are closely tied to design specifications of engine. This paper uses an activity-based approach and big data from the Automatic Identification System (AIS) to study the operational profiles of eight vessel types operating in Norwegian waters around mainland Norway in 2016. The aim is to identify vessel types that can benefit from electric and hybrid propulsion through the analysis of their operational profiles. Close to shore, the operational profiles of various vessel types are relatively similar, and all spend a great share of their time in lower loads. As the distance from shore increases, the operational profiles of various vessel types follow distinct trends. Among the considered vessel types, reefers spend more operational time close to engine design condition to reduce carriage time of perishable cargo. On the other hand, offshore and passenger ships show the most dynamic operational profiles and spend a large percentage of their operational time in part load, away from engine design condition. Such vessels can benefit from hybridisation, diesel-electric propulsion and other electric concepts,