2007
DOI: 10.1108/03090560710773318
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An analysis of antecedents and consequences of trust in a corporate brand

Abstract: Purpose -The paper aims to present a comprehensive framework for understanding consumer trust in a corporate brand, incorporating both the antecedents and consequences of trust. The paper also seeks to account explicitly for the differences in antecedents and consequences of trust found among customers and among non-customers. Design/methodology/approach -Data were obtained from 308 face-to-face interviews conducted in Germany. Structural equation modelling was used in order to test the proposed hypotheses. Fi… Show more

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Cited by 276 publications
(231 citation statements)
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References 65 publications
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“…Empirical research, indeed, supports these assumptions, demonstrating that trust leads to less perceived risk (i.e., uncertainty) (Pavlou 2003;Mayer, Davis, and Schoorman 1995) and that trust has positive effects on purchase intention and word-of-mouth behavior (Sichtmann 2007), and, more importantly, sharing identifiable information on the Internet (Mesch 2012). Therefore, we hypothesize that:…”
Section: Effects Of Brand Trust On Personal Information Disclosurementioning
confidence: 80%
“…Empirical research, indeed, supports these assumptions, demonstrating that trust leads to less perceived risk (i.e., uncertainty) (Pavlou 2003;Mayer, Davis, and Schoorman 1995) and that trust has positive effects on purchase intention and word-of-mouth behavior (Sichtmann 2007), and, more importantly, sharing identifiable information on the Internet (Mesch 2012). Therefore, we hypothesize that:…”
Section: Effects Of Brand Trust On Personal Information Disclosurementioning
confidence: 80%
“…In addition, reputable brand names provide the consumers with confi dence to adopt an innovative product. 32 Asian consumers do not consciously add value to their favourite brands. 17 Their brand loyalty is not related to the perceptions of the individual brand ' s values itself but rather to the value of belonging to the group of consumers who use the brand.…”
Section: Brand Eff Ectmentioning
confidence: 99%
“…Trust is conceptualised as embodying the characteristics of reliability and integrity (Morgan & Hunt, 1994). Brand trust is viewed as playing a vital role in building long-term relationships with targeted consumers (Sichtmann, 2007;Phan & Ghantous, 2013). Consumers' commitment to a brand, which ultimately results in brand loyalty, is rooted in brand trust (Morgan & Hunt, 1994;Chaudhuri & Holbrook, 2001;Ball, Coelho & Machas, 2004).…”
Section: Relationship Between Social Image Brand Trust Brand Loyaltmentioning
confidence: 99%