An analysis of busiest day in restaurant using a combined effective time dependent matrix

Mariyappan, Suganthi; Anbalagan, Sudha; Alexander, C.

doi:10.1063/5.0058312

Cited by 1 publication

(2 citation statements)

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“…In certain fast food restaurants, customers are advised on the duration of waiting before they can get the service. In the case of fast food restaurants, the current Q system, where customers have to queue in the long line, should be improved [20], [18], [27]. Using a customer kiosk where customers can order their meals and wait at their chosen table before the fulfilment of their order is so far the best option available.…”

Section: Discussionmentioning

confidence: 99%

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Confirming the Factors that Influence Customer Satisfaction of Fast Food Restaurants

Othman,

Rahman,

Mhd Salimi

et al. 2023

Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Econ

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Costs of living, especially in urban areas, have been increasing continually. This requires both parents to have dual incomes to support their family. As a result, they do not have much time to cook at home. Due to changing lifestyles, especially among urban dwellers, fast food has become the first choice. There is a variety of fast food offered by many famous brands. However, unwittingly, some brands are preferred over other brands. Therefore, the objective of this study is to investigate the factors that determine customer satisfaction and, subsequently, customer choice for selecting the preferred brand. Based on 120 responses gathered using a survey method, a multiple regression analysis results show that service quality, price and waiting time are why customers choose certain fast-food restaurants. The study's findings are beneficial to the management of fast food restaurants to focus on these factors for greater customer satisfaction. The findings also contribute to the body of knowledge in terms of confirming the earlier satisfaction model, especially in the context of the fast food industry.

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Section: Discussionmentioning

confidence: 99%

“…Waiting time is expected to influence customer satisfaction when patronising fast-food restaurants [16], [17], [18]. Waiting without doing anything feels longer than occupied waiting.…”

Section: Introductionmentioning

confidence: 99%