An Analysis of Customer Satisfaction Towards Technical Services in Malaysian Automotive Industries

Otomobil Kullanıcılarının Tatminin Etkileyen Faktörlerin Belirlenmesi, Afyonkarahisar Örneği

“…Especially from the studies conducted in our country; Ruhlusaraç andNakip (2016) Köylüoğlu et al (2018) and Akay's (2003) studies have reached similar results and it has been understood that structural quality, durability, driving quality, comfort and costs are important factors in both consumer satisfaction and automobile choice. In addition, it is understood from studies conducted in different countries that there are many factors affecting the satisfaction levels of automobile users such as Dua and Gautam (2013), Amineh and Kosach (2016), Annamalah and Ying (2016), Tanomsin andChen (2018), Furaida et al (2018). The fact that the automobile industry is a global market and the existence of the same model and brand of cars in different parts of the world has brought consumer satisfaction levels closer to each other.…”