An Analysis of Environmental Proactivity and Its Determinants in the Hotel Industry

Ollero, José Luis Sánchez; Cappa, Míriam Ons; Febrero-Panos, Eladio

doi:10.30638/eemj.2016.154

Cited by 7 publications

(17 citation statements)

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“…According to the results below, five- and four-star hotels are the establishments that most often engage in sustainability communication. This finding is in line with the evidence reported in previous studies (Sánchez-Ollero et al , 2016; Al-Aomar and Hussain, 2017) conducted in other locations, thereby confirming that this tendency is also valid for hotels located in tourist destinations dependent on air transportation.…”

Section: Resultssupporting

confidence: 92%

“…Studies conducted in different geographic locations by Sánchez-Ollero et al (2016) and Al-Aomar and Hussain (2017) found evidence that higher star-rated hotels such as four and five-star hotels are more environmentally proactive. These facilities implement more sustainable practices than lower star-rated hotels do.…”

Section: Sustainability In the Hospitality Sectormentioning

confidence: 99%

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Sustainability communication in hospitality in peripheral tourist destinations

Santos

Veiga

Águas

et al. 2019

WHATT

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Purpose The purpose of this study posited that tourism companies and more especially hotels located in tourist destinations dependent on air transportation, need to commit more strongly to sustainability because of their greater distance from the main outbound markets. The research focused on determining whether hotels’ star rating, location, age and size influence their sustainability communication and on identifying the characteristics of the messages used in hotels’ sustainability communication. Design/methodology/approach To accomplish these objectives, a sequential mixed methods design with three interconnected phases was used, including quantitative data and content analysis. Findings Less than 10% of hotels located in a tourist destination strongly dependent on air transportation and peripheral to the main outbound markets actually communicate about sustainable practices on their websites. Communication practices are dependent on hotels’ star rating, location, size and age. Research limitations/implications The study limitations are that it was conducted in only one destination and that the hotel websites’ layouts are heterogeneous, which means that the analysis and comparison of the relevant information is extremely challenging. In addition, the research only considered hotels or similar lodgings, leaving out other types of accommodation. Practical implications Hotels in tourist destinations dependent on air transportation need to adjust their sustainability communication in response to the trend among tourists toward greater consciousness about the environmental impacts of their individual tourism-related choices. Hotels also need to provide more accurate and detailed information on sustainable practices, with both affective and rational appeals that focus on tourists’ experiences. Originality/value The study was conducted in a destination dependent on air transportation and peripheral to the primary outbound markets.

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Section: Resultssupporting

confidence: 92%

Section: Sustainability In the Hospitality Sectormentioning

confidence: 99%

Sustainability communication in hospitality in peripheral tourist destinations

Santos

Veiga

Águas

et al. 2019

WHATT

View full text Add to dashboard Cite

show abstract

“…Thus, communication efforts aimed at highlighting the ethical and social behaviour of organizations have a positive influence on the perceived quality of tourism products and the intention to purchase. In the case of Spain [48] and specifically in Andalusia, some case studies show how certain quality standards (obtained through external certifications to companies) help improve the hotel's productivity [11].…”

Section: Methodsmentioning

confidence: 99%

“…As Gligor-Cimpoieru et al [10] pointed out, most studies in this field are limited to environmental issues, and tend to neglect the social and cultural variables of CSR. Thus, it has often been pointed out that tourism makes intensive use of the environment, which is a de facto indispensable element in the tourism product [5,[11][12][13]. Although this view is generally true, not all tourism activities or all tourism segments have such a direct relationship with the environment.…”

Section: Literature Reviewmentioning

confidence: 99%

Internet’s User Perception of Corporate Social Responsibility in Hotel Services

2019

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The objective of this study was to use the perceptions of internet users to analyse the effect of the social, economic and environmental dimensions of corporate social responsibility (CSR) implemented by hotel establishments in order to determine whether those dimensions are perceived by consumers. Our analysis was based on a sample, distributed by age, sex and province segments, obtained from the Andalusian population between 16 and 74 years of age who are users of travel websites (e.g., TripAdvisor, Booking) and hotels corporate websites. A questionnaire was used to investigate each latent factor related to the three main dimensions of CSR that may affect the perceptions of accommodation service consumers. The questionnaire was statistically validated and developed in previous economic studies in this field. The data were analysed using Partial Last Square (PLS) methodology. The results confirm the validity of the three dimensions analysed, although consumers appear to play more relevance upon economic and environmental factors than upon the social components of CSR.

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“…It is found that the marketing strategies applied by the units in the hotel industry remain the main lifeline that helps them stay in the market. It is already noticeable that consumers are increasingly demanding sustainable tourism products and requiring companies to comply with specific environmental commitments (Sanchez-Ollero, Cappa, Febrero-Panos, 2016). Thus, hotels are increasingly considering sustainability issues in their business models and strategies (Sakshi et al, 2020).…”

Section: Review Of the Scientific Literaturementioning

confidence: 99%

Sustainability Measures Implemented in the Hotel Industry. Case study: Romania

Neacşu¹,

Zamfirache²

2022

New Trends in Sustainable Business and Consumption

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The paper aims to identify the main quality strategies applied in the accommodation units and discover the opinions, attitudes and perceptions of Romanian tourists regarding the quality strategies and sustainability measures applied in the Hotel Industry. In order to achieve the purpose of the paper, the authors combined an exploratory analysis with a qualitative market research based on a semi-directive in-depth interview. The exploratory analysis aimed to identify the quality strategies and sustainability measures implemented in the Romanian Hotel Industry in recent years. Following this analysis the results show that the most used quality strategies in the hospitality industry are: quality diversification strategy; continuous improvement strategy; quality differentiation strategy and quality certification strategy. The paper shows that sustainability is an important factor for the future of the Hotel Industry, but not all hotels have the resources to implement this concept. An unexpected result of qualitative research shows that most of the interviewed tourists (64.29%) stated that they do not know the concept of quality management. Further, the research results show that although many of the interviewed tourists have heard about sustainability and consider it important, they do not know this concept very well. The majority of respondents (73.81%) defined sustainability as a method of rationally using resources so that they can be used for as long as possible. In the end, based on the results of the paper, the authors recommend that the authorities, as well as the accommodation units, become more involved in the adoption of appropriate sustainable development measures that support the local community and protect the environment. At the same time, actions are needed to educate tourists about the concept of sustainability.

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An Analysis of Environmental Proactivity and Its Determinants in the Hotel Industry

Cited by 7 publications

References 0 publications

Sustainability communication in hospitality in peripheral tourist destinations

Sustainability communication in hospitality in peripheral tourist destinations

Internet’s User Perception of Corporate Social Responsibility in Hotel Services

Sustainability Measures Implemented in the Hotel Industry. Case study: Romania

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