2021
DOI: 10.16878/gsuilet.942935
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An Analysis of How Private Art Institutions Evaluate their Digital Presence During COVID-19

Abstract: Digital media has proven its importance during the COVID-19 lockdown by bringing citizens together and providing a virtual space to be creative. Therefore, art institutions have reconsidered their online presence and expanded their digital capabilities focusing on their corporate websites and social media accounts. Diverse research has been conducted addressing museums' digital media usage during the lockdown, mostly in terms of numbers. To offer a different viewpoint, through an explanatory approach supported… Show more

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