An Analysis of Model on Relationship among Job Commitment, Job Engagement and Customer Orientation of Caddies in Golf Clubs

Son, Seung-Bum; 건국대학교,; Han, Kyu‐Ho; Kim, Chun-Jong

doi:10.34283/ksgs.2020.14.2.4

Cited by 2 publications

(2 citation statements)

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“…Next, the WE of employees had a significant effect on CO. This supports the results of prior studies that show that the WE of golf caddies and hotel employees positively affects CO [63,64]. In the public sector, it is reported that the higher the WE of public officials, the higher the probability of having a customer-oriented attitude, supporting the results of this study [107,108].…”

Section: The Relationship Between We Ocb and Cosupporting

confidence: 91%

“…Recent studies in various fields have also confirmed that WE has a positive effect on CO [ 55 , 62 , 63 ]. In particular, Son, Han, and Kim [ 64 ] mentioned that the WE of a golf caddy has a significant impact on CO, confirming the importance of WE in the sports service industry. On that account, the following hypothesis can be established based on the relationships between variables and the results of previous studies.…”

Section: Literature Review and Research Hypothesismentioning

confidence: 98%

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The Relationship between Perceived Organizational Support, Work Engagement, Organizational Citizenship Behavior, and Customer Orientation in the Public Sports Organizations Context

Park,

Kim

2024

Behavioral Sciences

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As sports activities have recently become socio-culturally important in South Korea, the roles and functions of public sports organizations are attracting attention. In this situation, perceived organizational support is considered one of the significant variables to explain the attitudes and behaviors of employees within the organizations. Hence, the purpose of this study is to investigate the relationship between perceived organizational support of public sports organizations, work engagement, organizational citizenship behavior, and customer orientation and examine the mediating effect of work engagement. This study collected data from 248 employees working for public sports organizations, and data were analyzed with SPSS 26.0 and AMOS 26.0. The results showed the following. (1) Perceived organizational support has a significant positive effect on work engagement but does not affect organizational citizenship behavior and customer orientation. (2) Work engagement significantly positively affects organizational citizenship behavior and customer orientation. (3) Work engagement has been shown to fully mediate the relationship between perceived organizational support, organizational citizenship behavior, and customer orientation. This study suggests that public sports organizations need an efficient support strategy that can maximize employees’ work engagement. For example, organizations should increase their sense of unity with employees and understand the importance of their work to strengthen perceived organizational support. Lastly, organizations need to create an environment where employees can devote themselves to and focus on their work.

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