An Analysis of Plastic Surgeons’ Social Media Use and Perceptions

Economides, James M.; Fan, Kenneth L.; Pittman, Troy A.

doi:10.1093/asj/sjy209

Cited by 76 publications

(62 citation statements)

References 14 publications

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“… 7 Another study found that 61.9% of plastic surgeons had active professional social media accounts. 6 Among colorectal surgeons, only 37.1% had LinkedIn profiles. 20 Comparing our findings with these studies suggests that in general professional team physicians may have greater rates of social media use than physicians not affiliated with a professional sports team.…”

Section: Discussionmentioning

confidence: 99%

“…Several previous studies have reported that private practice physicians have greater social media use relative to physicians in academic medicine. 6 , 7 , 22 One possible explanation for this disparity is that, given the high overall levels of social media use among professional sport team physicians, differences between private and academic physicians are subtler and thus more difficult to measure.…”

Section: Discussionmentioning

confidence: 99%

“…Internet searches of each physician were performed on Google and social media platforms to determine whether each physician had professional accounts on Facebook, Twitter, Instagram, ResearchGate, and LinkedIn, as these are among the most commonly used social media platforms by physicians. 6 , 7 Physicians were searched on Google using the full name with and without his/her title (e.g., M.D./D.O.) in the search.…”

Section: Methodsmentioning

confidence: 99%

“…For instance, about 62% of plastic surgeons use social media as part of their practice. 6 Among pediatric orthopaedic surgeons, 36.8% had a LinkedIn profile and about one-third had a professional YouTube presence. 7 …”

mentioning

confidence: 99%

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Fellowship Training Is a Significant Predictor of Sports Medicine Physician Social Media Presence

LaGrant

Navarro

Becker

et al. 2021

Arthroscopy, Sports Medicine, and Rehabilitation

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Purpose To quantify social media use of professional sports team physicians on popular platforms and analyze differences between users and nonusers. Methods Team physicians for professional sports teams in the National Football League, National Hockey League, Major League Baseball, and National Basketball Association were identified and characterized based on training background, practice setting, and geographic location. Rates of social media presence on Facebook, Twitter, LinkedIn, Instagram, and ResearchGate were determined. Differences between social media users and nonusers were analyzed. Results In total, 505 professional team physicians were identified across 4 major professional sports; 64.6% of physicians were orthopaedic surgeons. Of 505 physicians, 65.7% had a social media presence. More specifically, 21.8% had a professional Facebook page, 22.6% a professional Twitter page, 52.1% a LinkedIn profile, 21.4% a ResearchGate profile, and 9.1% an Instagram account. Fellowship-trained physicians ( P = .008) had greater odds of having a social media presence. Conclusions Nearly two-thirds of professional team physicians have a social media presence, most commonly LinkedIn. Fellowship training is a significant predictor of sports medicine physician social media presence. Sports league affiliation, training background, practice setting, and geographic location are unrelated to social media presence. Level of Evidence IV, cross-sectional study.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

mentioning

confidence: 99%

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Fellowship Training Is a Significant Predictor of Sports Medicine Physician Social Media Presence

LaGrant

Navarro

Becker

et al. 2021

Arthroscopy, Sports Medicine, and Rehabilitation

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“…This finding is consistent with fields outside of ophthalmology as demonstrated in a survey of plastic surgeons and a review of neurosurgery social media accounts. 11,12 Further, ophthalmologists working in a private practice in any capacity were more likely to use social media with the intention of publicizing their practice. This observation matches the recent abundance of literature regarding leveraging social media platforms to connect with and potentially draw patients to practices.…”

Section: Discussionmentioning

confidence: 99%

Social media in ophthalmology: An analysis of use in the professional sphere

Al-Khersan¹,

Lazzarini²,

Fan³

et al. 2020

Health Informatics J

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To characterize how ophthalmologists are using social media in their practice. A survey regarding ophthalmologists’ personal and professional use of social media was distributed online through a university alumni listserv. Data collection occurred over 4 weeks from January to February 2020. In total, 808 ophthalmologists opened the survey email, and 160 responded (19.8%). Of 160 respondents, 115 (71.9%) participated in social media for personal use. Professional use of social media was noted by 63 (39.4%) respondents. Age >40 years old correlated with less personal ( X2 = 5.06, p = 0.025) but not professional use ( p = 0.065). Private practice was associated with more use of social media professionally compared to those in an academic or Veteran’s Affairs hospital ( X2 = 6.58, p = 0.037). A majority of respondents (58.7%) were neutral regarding the effect of social media on their practice. The present survey showed that nearly 40% of respondents are involved in social media in a professional context. Private practice correlated with increased use of social media professionally, but providers were most commonly neutral regarding the impact of social media on their practice. This finding suggests further avenues of research including how providers using social media professionally are defining and assessing successful use.

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Analysis of Physician Use of Social Media

et al. 2021

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Social media (SM) use by physicians has grown in recent years. [1][2][3] Physicians' SM use across different surgical and medical specialties, however, is unknown. We assessed use across different SM platforms among physicians of different surgical and medical specialties. MethodsThis cross-sectional study did not require ethical approval by the Weill Cornell institutional review board or individual patient informed consent because no individual patient data were used for analysis. The study was performed in accordance with the Strengthening the Reporting of Observational Studies in Epidemiology (STROBE) reporting guideline.The top 10 US hospitals in 2020 to 2021 were selected from the US News and World Report Best Hospitals Honor Roll, 4 and major clinical specialties were identified from the American Board of Medical Specialties. 5 For each hospital, 5 physicians under each specialty on hospital websites accepting patients were selected by systematic random sampling. Physicians practicing general, plastic, orthopedic, neuro, and cardiovascular surgical procedures were classified as surgeons; physicians practicing anesthesia, radiology, pulmonology, pediatrics, oncology, obstetrics and gynecology, gastroenterology, emergency medicine, and cardiology were classified as medicine physicians. For each physician, we evaluated public SM presence (ie, number of profiles on Twitter, Facebook, Instagram, LinkedIn, ResearchGate, and personal websites and blogs), public SM activity (ie, number of monthly posts), number of followers across SM platforms, and social research activity (ie, ResearchGate score). Data were extracted by 2 independent reviewers (C.T.O. and A.A.), and disagreements were resolved by discussion to reach consensus.Categorical variables were reported as counts and percentages. Continuous variables were reported as mean (SD) or median (interquartile range [IQR]) after assessment of normality. Independent sample t test and Mann-Whitney U test were used to compare parametric and nonparametric groups, respectively. Categorical variables were compared using χ 2 and Fisher exact tests. Regression analyses were used to determine factors associated with physicians' SM use and were reported as odds ratios (ORs) and 95% CIs. A 2-tailed P < .05 was considered statistically significant for all conducted analyses. Statistical analyses were performed using R statistical software version 3.3.3 (R Project for Statistical Computing) within RStudio statistical software version 0.99.489 (RStudio) from October to December 2020. ResultsAmong 650 physicians (250 surgeons and 400 medicine physicians) across 14 specialties, 456 (70.2%) were men and the mean (SD) age was 54.0 (12.4) years (Table 1). There were SM profiles for 121 physicians (18.6%) on Twitter, 152 physicians (23.4%) on Facebook, 292 physicians (44.9%) on LinkedIn, and 97 physicians (14.9%) on ResearchGate. Of 459 physicians (70.6%) with at least 1 public SM profile, 410 physicians (89.3%) had 0 monthly posts across all SM platforms. The median (IQR) number of f...

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An Analysis of Plastic Surgeons’ Social Media Use and Perceptions

Abstract: Professional social media use is rising within plastic surgery. However, a dichotomy exists in acceptance. Private practice, younger surgeons are more likely to view social media as an acceptable method of reaching patients.

Cited by 76 publications

References 14 publications

Fellowship Training Is a Significant Predictor of Sports Medicine Physician Social Media Presence

Fellowship Training Is a Significant Predictor of Sports Medicine Physician Social Media Presence

Social media in ophthalmology: An analysis of use in the professional sphere

Analysis of Physician Use of Social Media

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