An Analysis of Pro-Environmental Attributes towards Adolescents in Penang Using Extended Theory of Planned Behaviour

Abstract

The energy consumption in transportation sector was mostly created by the individual likeness to use private motor vehicle. High dependency on private motor vehicles has contributed not only to the traffic problem but also accounted to carbon emission. This study aims to investigate the psychological factors that influencing the adolescents’ intention to be more pro-environmental. This study found that the behavioural intention was significantly influenced by the adolescents’ awareness towards consequences, attitude towards environment and public transport, the sentiment of moral obligation to change, and the perceived possibilities or difficulty to practice environmental friendly travel behaviour.

“More Than a Free Bus Ride”—Exploring Young Adults’ Perceptions of Free Bus Services Using a Qualitative Approach: A Case Study of Penang, Malaysia

“…Moreover, the participants noted that the use of buses is an important step to combat pollution and traffic congestion in the city, demonstrating their awareness of sustainability issues. A previous study supported this, observing that young people in Penang have high awareness and intention towards pro-environmental behaviours [77].…”

Reducing Bottled Water Use among Adolescents: A Factorial Experimental Approach to Testing the Components of the “Aquatic” Program

“…Nevertheless, there is some evidence from research on adolescents that when seeking to influence youth's proenvironmental behavior it would be meaningful to address social norms and perceived behavioral control [20]. Also, when fostering adolescents' behavioral intention, awareness of consequence alongside the personal norm and perceived behavioral control may play an important role [21]. Additionally, in one of the few experimental studies on youth, it has been found that goal-setting-related techniques are the vehicle for behavioral change in adolescence, namely for promoting energy-saving behavior [22].…”

Reducing Bottled Water Use among Adolescents: A Factorial Experimental Approach to Testing the Components of the “Aquatic” Program

“…Nevertheless, there is some evidence from research on adolescents that when seeking to influence youth's pro-environmental behavior it would be meaningful to address social norms and perceived behavioral control [20]. Also, when fostering adolescents' behavioral intention, awareness of consequence alongside the personal norm and perceived behavioral control may play an important role [21]. Additionally, in one of the few experimental studies on youth, there has been found that goal-setting-related techniques are the vehicle for behavioral change in adolescence, namely for promoting energy-saving behavior [22].…”