An Analysis of the Characteristics and Trends of China’s Mainstream Media Integration

Abstract

China’s new media has been continuously bringing about innovation and reform, including media integration development, as a result of growing policy guidance, industrial demand, and industrial development. These factors have propelled China’s new media into a phase of intense effort, ongoing reforms, and system building. Promoting the complete integration of media is a crucial opportunity in this new era. Mainstream media must accelerate the promotion of deep integration on a scientific basis because new media is evolving quickly, and the industrial structure and ecology are constantly improving. To do this, mainstream media must grasp the situation and tasks, analyze, and judge the characteristics of the stages, set the direction scientifically, and concentrate on improving the integration effect.