An Analysis of the Factors That Impact the Customers’ Satisfaction on Online Food Delivery Services in Petaling Jaya, Selangor, Malaysia

Abstract

Gender equality in education has been an issue of interest in developing strategies for This research focuses on customer satisfaction with Malaysia's online food delivery (OFD) services. In this decade, the number of individuals who frequently purchased meals online climbed dramatically. People nowadays prefer their meals to be delivered instead of dining in a restaurant. Hence, it is crucial to understand the customers' expectations to manage a successful meal delivery business. People used to have to dine at restaurants or order takeout, but today OFD businesses provide convenience and have transformed customer behavior. This study also investigates the intrinsic and extrinsic factors influencing Malaysian's meal delivery satisfaction. Questionnaires were distributed to consumers in Petaling Jaya metropolitan area to collect and analyze data for this study. 384 respondents contributed to this study's findings, discussion, and conclusion. This study tested three independent variables that influence customers' satisfaction: hedonic motivation, price-saving orientation, and time-saving orientation. As a result, this study's three independent variables were statistically significant in satisfying customers. In conclusion, this study can be used to increase the usage of OFD services in the future. However, there are many factors to consider, as it was proven that the three independent factors positively contribute to customer satisfaction. Thus, the OFD service developers must create a solid impression that using OFD services is engaging and intriguing. Additionally, marketers must foster the idea that OFD services are integral to the user's lifestyle.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0098/a.php" alt="Hit counter" /></p>

Factors That Influence E-Shopping Satisfaction of Household Appliances Consumers in Klang Valley, Malaysia

“…also mentioned that in the East Asian region, e-commerce has begun to become more critical. This can be corroborated by recent research (Kajandren et al, 2023;Sarangapani et al, 2023;Sivaraman et al, 2023;Kanapathipillai & Kumaran, 2022;Ismail et al, 2022). Moreover, e-shopping in countries such as China, Japan, and South Korea has increased rapidly.…”

“…In an age with the rapid development of science and technology, everything will be replaced by electronics; internet use has also increased. People are starting to adapt and rely on the convenience of internet technology (Kajandren et al, 2023;Kanapathipillai & Kumaran, 2022). People have begun to change their purchasing patterns in the past decade, slowly changing from shopping in actual stores to e-shopping (Sarangapani et al, 2023).…”

“…It allows target customers and merchants to make transactions. The process of e-shopping is also very convenient and easy for customers to understand the purchasing processes (Kajandren et al, 2023). Customers can connect devices such as desktop computers, laptops, tablets, and even smartphones through the internet and enjoy the fun of e-shopping anytime, anywhere (Kanapathipillai & Kumaran, 2022).…”

“…Companies can also use ecommerce to conduct business activities such as operational skills, provide various information to consumers, and connect with customers, to ensure they provide customers with perfect pre-sales and after-sales service (Sivaraman et al, 2023;Saravanan et al, 2023). With fierce competition in the market, many companies are actively maximizing their e-business services to provide better service to existing customers and attract new customers (Kajandren et al, 2023;Kanapathipillai & Kumaran, 2022). This is also a characteristic of e-service quality (Edwar et al, 2018).…”

“…The simple e-shopping transaction process allows customers to make purchase decisions without too complicated procedures during the transaction process (Kanapathipillai & Kumaran, 2022). Customers can quickly get the product information they need by e-shopping without going out (Kajandren et al, 2023). In addition, customers can also find a variety of categories of products through the internet (Sarangapani et al, 2023;Kanapathipillai & Kumaran, 2022).…”