An Analysis of the Importance-Satisfaction of Convergent Medical Tourism Service Quality

Abstract

In this study, IPA(Importance-Performance Analysis) techniques were used to suggest improvement plans and implications for convergent medical tourism services which medical tourists can be satisfied in Medical institutions. For this study, a total of 244 questionnaires among collected data for customers who experience a medical tourism service (a health checkup) at four hospitals located in Gangneung, Gangwon Province from September 1, 2014 to October 30, 2014 was to ensure a valid sample. As a result of the experiments which conducted by paired sample t-test analysis to learn corresponding to the difference between importance and satisfaction of the medical tourism services, it shows significant differences in all entries In the importance and satisfaction of the medical tourism services. As a result of the experiments which conducted by the IPA, the importance is high awareness but among service items which satisfaction is not actually high, service items that requires intensive care in the future are derived in items of "exact medical tourism services", "rapid response to the needs of the patient", "rapid medical tourism services", "communication with medical tourism coordinator". Therefore, medical institutions may need to be arranged in the Medical Tourism Coordinator with the agility and expertise of the medical tourism.

Characteristics of cosmetic medical tourism in Korea

“…However, from a narrow definition, it means travel only the treatment of diseases, such as receiving surgery abroad www.jcosmetmed.org [6,7]. The government of the republic of Korea is carrying out the infrastructure expansion and institutional maintenance related to medical tourism, thus making efforts to foster the medical tourism industry, which is seen as the convergence of tourism and medical industries [8]. Medical tourism is a high valueadded service market formed by a combination of industries, of different types, and is expected to show sustainable growth in the future [3].…”

“…It is necessary to conduct a comprehensive analysis of the statistical data collected by MEDICAL KOREA, and utilize it as the basic data for creating a healthcare ecosystem that can increase the number of medical tourists who visit Korea and receive medical services. With respect to the creation of the healthcare ecosystem, there is also a need to improve proficiency in multiple foreign languages to resolve the language problems related to medical tourism [8].…”