Cold Spray (CS) is attracting the interest of research and industry due to its rapid, solid-state particle deposition process and the respective advantages over conventional deposition technologies. The acceleration of the particles is critical to the efficiency of CS, and previous fluid dynamic investigations rarely consider the particle feed rate important. However, because higher particle loadings are typically used in the process, the effect of this cannot be assumed negligible. This study therefore investigates the particle velocities in the supersonic jet of an advanced CS system at low and high pressure levels and varying particle feed rates using Particle Image Velocimetry (PIV). The particle dispersion and velocity evolution along the jet axis were investigated for several feedstock materials. It was found that the average particle velocity noticeably decreases with increasing particulate loading in all cases. This effect is aggravated for lower working pressures, but mainly depends on the feedstock material, which implies more complex, volume-fraction related physics playing a role in this respect. Moreover, the velocity distribution and particle dispersion were also observed to be influenced by the feed rate, depending on the particle material. Increased particle feed rates hence affect the magnitude and distribution of impact velocity and consequently the efficiency of CS. In particular, numerical models neglecting this interconnection are required to be further improved, based on these experimental studies.