An Analysis of the Properties of Four Scales Measuring Attitudes Toward Sexual Embeds in Advertising

Hoverstad, Ronald; Finn, David W.; WidingII, Robert E.; Luke, Robin; Brown, Renee

doi:10.1007/978-3-319-17052-7_130

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

2015

DOI: 10.1007/978-3-319-17052-7_130

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An Analysis of the Properties of Four Scales Measuring Attitudes Toward Sexual Embeds in Advertising

Ronald Hoverstad

David W. Finn

Robert E. WidingII

et al.

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An Analysis of the Properties of Four Scales Measuring Attitudes Toward Sexual Embeds in Advertising

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