Portfolio theory is a fundamental concept in investment management that aims to optimize risk and return by diversifying investments across different assets. This study explores portfolio theory, including its key concepts and methodologies, such as mean-variance optimization and alternative strategies like Risk Parity and factor-based allocation. This study highlights the importance of portfolio diversification and asset allocation in achieving optimal risk-return trade-offs. The Markowitz mean-variance optimization approach provides a foundation for constructing efficient portfolios. Alternative strategies like Risk Parity and factor-based allocation offer additional perspectives for balancing risk contributions and capturing systematic risk factors. However, the limitations of these approaches, e.g., reliance on historical data and modeling assumptions, should be considered. This study provides insights into portfolio theory, empowering investors to make informed decisions when constructing investment portfolios. By understanding the principles of diversification and asset allocation, investors can effectively manage risk and optimize returns. These results contribute to the ongoing development of investment management practices, encouraging further research and innovation in portfolio construction methodologies and risk management techniques. The research's significance lies in its practical application for individuals and institutional investors seeking to maximize their investment outcomes while effectively managing risk.