An Analysis of Twitter Usage Among Startups in Europe

Lugović, Sergej; Ahmed, Wasim

doi:10.17234/infuture.2015.32

Cited by 8 publications

(9 citation statements)

References 9 publications

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“…The electronic word-of-mouth (eWOM) platforms have a significant economic impact on entrepreneurs and startups. Some recent research [7], [14]- [16] has been conducted to investigate the role of Twitter usage among startups and corresponding financial success.…”

Section: B the Role Of Social Media Usage In Startup Financial Successmentioning

confidence: 99%

“…In one study [7], the purpose of the investigation was to address the lack of empirical research examining the correlation among Twitter usage in European Union (EU) startups with the total investment in startups per country. The founder data was extracted from F6S.com databases and the focus was on founders' personal Twitter accounts.…”

Section: B the Role Of Social Media Usage In Startup Financial Successmentioning

confidence: 99%

“…although it is stated that there is no clear definition of startup in terms of what they do [7], the NESTA definition cited in [7] defines startups as ''young, innovative, growth-oriented business (employees, revenue, customers) in search of a sustainable and scalable business model''. Hence, any business irrespective of its nature can be classified as a startup if it aims to develop a product or service that has not been offered before, demonstrates innovativeness in seeking to fill a gap in the market or changes the traditional way of doing something and focuses on business growth.…”

Section: Introductionmentioning

confidence: 99%

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Startup Initiative Response Analysis (SIRA) Framework for Analyzing Startup Initiatives on Twitter

et al. 2020

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Social Media (SM) platforms, particularly Twitter, have become useful tools for startup companies (henceforth startups) which use the latter to support most of their business activities. As a result, there is a need to gauge the performance of specific business initiatives vis-à-vis public sentiment, or more specifically the spread of such initiatives based on Twitter user-generated content. Previous research which makes use of Twitter analysis to analyze the business activities of startups is minimal, especially for Twitter user content in the Arabic language. Consequently, this paper proposes an analytics-based framework called Startup Initiatives Response Analysis (SIRA) designed to assess the performance of initiatives launched by startups via text classification, sentiment analysis, and statistical analysis techniques. To provide empirical evidence for the viability of the proposed research framework, this paper examined the case of an Arab transportation network startup, carrying out a SIRA analysis of an initiative undertaken by Careem to empower women by encouraging them to work for the company. The results confirm the effectiveness of the proposed framework for statistically measuring the initiative spread and the public feedback based on the user-generated content on the Twitter social platform.

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Section: B the Role Of Social Media Usage In Startup Financial Successmentioning

confidence: 99%

Section: B the Role Of Social Media Usage In Startup Financial Successmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Startup Initiative Response Analysis (SIRA) Framework for Analyzing Startup Initiatives on Twitter

et al. 2020

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“…According to Boyd and Ellison and Gensler et al [39,89], this study of three social media sites distinguished endeavors to structure profiles in order to flag a specific taste ethos. Twitter is likewise helpful for product development, communication, and hiring [90]. Jung et al [91] reported that most S&P 1500 firms either had a corporate Twitter account or a Facebook account.…”

Section: Corporate Governance (Board Size) and Social Mediamentioning

confidence: 99%

“…While the primary mission of LinkedIn is to build and maintain a network of professionals [73,90,141], Twitter is used in companies for life or personal status updates, sharing information with friends or colleagues in real time, and personal Really Simple Syndication (RSS) feeds to monitor trusted external sources of news or links. Twitter is also useful for understanding and engaging with customers [84,85,90]. Nevertheless, Twitter users abandon the website after one month [10].…”

Section: Datamentioning

confidence: 99%

Social Determinants of Success: Social Media, Corporate Governance and Revenue

2019

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This study examined how social media (Twitter and LinkedIn) relates to the operating revenue by investigating the effect of the use of social media by the board of directors. To tackle this question, we analyzed the mediating and moderating relationship of social media on the effect of board size in operating revenue (turnover). We studied the implications of the use of social media by the board members by using structural equation modeling (SEM). The data consisted of a random sample of 100 companies listed on the NASDAQ. The study makes two main contributions. First, it shows interesting differences in the use of social media for the operating revenue. Our results suggest that while Twitter mediated and inhibited the negative effect of board size on revenue, LinkedIn moderated and re-enforced this effect. Second, it offers marketers and managers some useful hints about the relationship between social media and financial performance.

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