2010
DOI: 10.1080/19368623.2010.508009
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An Analysis of Word-of-Mouse Ratings and Guest Comments of Online Hotel Distribution Sites

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Cited by 182 publications
(143 citation statements)
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References 39 publications
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“…For example, Stringam and Gerdes (2010), utilizing a content analysis, determined the percentage of specific words hotel guests used to describe hotels whose overall rating range from 1 to 5, with 5 being the highest grade. The words such as ''staff,'' ''price,'' ''airport,'' and ''downtown'' were mentioned more frequently by the guests who provided high than low ratings.…”
Section: Author (Year)mentioning
confidence: 99%
“…For example, Stringam and Gerdes (2010), utilizing a content analysis, determined the percentage of specific words hotel guests used to describe hotels whose overall rating range from 1 to 5, with 5 being the highest grade. The words such as ''staff,'' ''price,'' ''airport,'' and ''downtown'' were mentioned more frequently by the guests who provided high than low ratings.…”
Section: Author (Year)mentioning
confidence: 99%
“…It is therefore not surprising that most academic research on TripAdvisor is found in the tourism literature and focuses on hotel reviews. Previous studies tend to focus on practical issues such as how users decide how to trust reviews, the response of hotels to reviews, or the content of negative reviews and complaints (O 'Connor, 2008;Cunningham et al, 2010;Sparks and Browning, 2010;Stringam and Gerdes, 2010;Ayeh et al, 2013). In contrast, our substantive interest, discussed elsewhere, is in how TripAdvisor works to convey cultural meanings.…”
Section: Case Selectionmentioning
confidence: 48%
“…The findings of these comparisons influence customer purchasing decisions, as well as whether they will recommend the service providers to other individuals (Gerdes, Stringam & Brookshire, 2008;Stringam & Gerdes, 2010). The absence of a set of uniform standards in an industry makes it difficult to compare establishments (Hong et al, 2012).…”
Section: The Concept Of Benchmarkingmentioning
confidence: 99%