“…In particular, William L. Benoit and W. Timothy Coombs have described and classified strategies typically used by public relations practitioners in a wide range of case types (Benoit, 1982(Benoit, , 1995(Benoit, , 1997a(Benoit, , 1997b(Benoit, , 2000(Benoit, , 2006a(Benoit, , 2006bBenoit & Anderson, 1996;Coombs, 1995Coombs, , 1998Coombs, , 1999aCoombs, , 2006. Benoit's (1997b) goal has been to determine the best message responses to prevent image damage and to repair images after a crisis.…”