2008
DOI: 10.1007/s12351-008-0026-2
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An analytic network process approach for sales forecasting

Abstract: New product sales forecast is a difficult but essential task for companies, as it drives a variety of multifunctional decisions. Most new product forecasting literature presents sophisticated statistical techniques and complex methodologies with little or no thought given to ease of implementation. As a result, there is a significant gap between what forecast academics create and what forecast models professionals really seek. This study proposes a new product sales forecast model based on an Analytic Network … Show more

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Cited by 17 publications
(3 citation statements)
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References 27 publications
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“…Mimovic (2012) showed that the ANP can be used very successfully to structure the influence of various factors on the final outcome of the forecasting process with the example of predicting the sale of a new Fiat 500L car model. ANP sales forecasting was performed by Voulgaridou et al (2009) who predicted the sales volume of a new product (new edition of the book), as well as Shih et al (2012) who investigated the sales volume of printers in Taiwan. Ozorhon et al (2007) applied the ANP to predict the impact of international construction joint ventures.…”
Section: Methodology and Literature Reviewmentioning
confidence: 99%
“…Mimovic (2012) showed that the ANP can be used very successfully to structure the influence of various factors on the final outcome of the forecasting process with the example of predicting the sale of a new Fiat 500L car model. ANP sales forecasting was performed by Voulgaridou et al (2009) who predicted the sales volume of a new product (new edition of the book), as well as Shih et al (2012) who investigated the sales volume of printers in Taiwan. Ozorhon et al (2007) applied the ANP to predict the impact of international construction joint ventures.…”
Section: Methodology and Literature Reviewmentioning
confidence: 99%
“…As the Analytic Hierarchy Process and Analytic network process can be used in solving the problem of choice under uncertainty, or as a tool for predicting (Blair & Saaty, 2010;Azis, 2010;Voulgaridou et al 2009), etc. Problem of choice typically involves the evaluation of preference of alternative courses of action, while the prediction using the AHP / AMP focuses on performance relative probability distribution of future outcomes.…”
Section: Analytic Network Processmentioning
confidence: 99%
“…ANP is an AHP extension that handles both intra-and inter-dependencies among clusters of selection criteria (Saaty, 1996). The application of the ANP method can be, however, very time and cost intensive, since it often requires a great number of pairwise comparisons (Voulgaridou et al, 2009). For example, a case study of ANP use in selecting among three ERP systems, with respect to 12 selection criteria organised into system and vendor related clusters, concludes that considering all possible interactions among criteria requires much more additional time and effort (Percin, 2008) than the typical AHP approach.…”
Section: Mcdm and Ahp Applications In Software Package Selection Probmentioning
confidence: 99%