An Analytical Study on Impulse Buying for Online Shopping During Covid-19

Chauhan, Shaifali; Banerjee, Richa; Mittal, Mohit

doi:10.31620/jccc.12.20/18

Cited by 19 publications

(9 citation statements)

References 40 publications

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“…Technology plays a vital role in a human being's life. In the past two decades, advancements in technology and increases in usage have hiked exponentially [1,2]. This began when the Internet was introduced to the whole world, which interconnects continents to each other.…”

Section: Introductionmentioning

confidence: 99%

A Technology Acceptance Model-Based Analytics for Online Mobile Games Using Machine Learning Techniques

et al. 2021

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In recent years, the enhancement in technology has been envisioning for people to complete tasks in an easier way. Every manufacturing industry requires heavy machinery to accomplish tasks in a symmetric and systematic way, which is much easier with the help of advancement in the technology. The technological advancement directly affects human life as a result. It is found that humans are now fully dependent on it. The online game industry is one example of technology breakthrough. It is now a prominent industry to develop online games at world level. In this paper, our main objective is to analyze major factors which encourage mobile games industry to expand. Analyzing the system and symmetric relations inside can be done into two phases. The first phase is through a TAM Model, which is a very efficient way to solve statistical problems, and the second phase is with machine learning (ML) techniques, such as SVM, logistic regression, etc. Both strategies are popular and efficient in analyzing a system while maintaining the symmetry in a better way. Therefore, according to results from both the TAM model and ML approach, it is clear that perceived usefulness, attitude, and symmetric flow are important factors for game industry. The analytics provide a clear insight that perceived usefulness is an important parameter over behavior intention for the online mobile game industry.

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Section: Introductionmentioning

confidence: 99%

A Technology Acceptance Model-Based Analytics for Online Mobile Games Using Machine Learning Techniques

et al. 2021

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“…Literatür incelendiğinde, birtakım çalışmalarda elde edilen bulgulara göre faydacı tüketimin, plansız satın alma davranışı üzerinde anlamlı bir etkisi bulunmaktadır. Bu kapsamda Chen ( 2008), Rezaei, Ali, Amin & Jayashree (2016), Akram, Hui, Khan, Hashim, Qiu & Zhang (2017), Chaukan, Banerjee & Mittal (2020), Türk (2018), Rajan (2020), Soelton, Ramli, Wahyono, Saration, Oktaviar & Mujadid (2021), Benli & Güney (2022) farklı örneklem gruplarında, faydacı tüketimin plansız satın alma davranışını pozitif yönde etkilediğini ifade etmişlerdir.…”

Section: Faydacı Tüketimin Plansız Satın Alma Davranışına Etkisiunclassified

“…When the literature is examined, according to the findings obtained in some studies, utilitarian consumption has a significant effect on impulse buying behavior. In this context, Chen (2008), Rezaei, Ali, Amin & Jayashree (2016), Akram, Hui, Khan, Hashim, Qiu & Zhang (2017), Chaukan, Banerjee & Mittal (2020), Rajan (2020), Soelton, Ramli, Wahyono, Saration, Oktaviar & Mujadid (2021), Benli & Güney (2022) stated that utilitarian consumption positively affects impulse buying behavior.…”

Section: Extended Abstractmentioning

confidence: 99%

The Role of Brand Experience in the Effect of Individuals' Utilitarian Consumption Tendency on Impulse Buying Behavior

SAYAN,

SÜRÜCÜ

2024

Fiscaoeconomia

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Bu çalışmada, faydacı tüketimin plansız satın alma davranışı üzerindeki etkisi ve bu etkide marka deneyiminin aracı rolünün tespit edilmesi amaçlanmıştır. Araştırmada, Türkiye’deki iki özel üniversiteden kolayda örneklem metoduyla seçilen 421 öğrenciden anket verisi elde edilmiştir. Bu verilerle tanımlayıcı istatistiksel analizler gerçekleştirilmiş ve araştırmada kullanılan ölçeklerin geçerlilik ve güvenirlikleri test edilmiştir. Değişkenler arasındaki ilişkinin tespitine yönelik korelasyon analizi yapılmıştır. Araştırma hipotezlerinin testi için “process macro” kullanılmıştır. Çalışmada elde edilen bulgulara göre; faydacı tüketimin plansız satın alma davranışını anlamlı ve pozitif yönde etkilediği ve marka deneyiminin bu ilişkide aracı rolü olduğu belirlenmiştir. Çalışmada elde edilen bulguların plansız satın almaya ilişkin literatüre katkı sağlayacağı, müşteri/tüketici odaklı faaliyet gösteren işletmelerin ilgisini çekeceği değerlendirilmektedir.

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“…A customer's typical journey from understanding he needs something to making a purchase and providing feedback entails a search for information, evaluation, purchase, and finally, feedback. Customers only buy one product or brand out of several available options (Chauhan et al, 2020). What people decide to buy is influenced by these factors.…”

Section: Introductionmentioning

confidence: 99%

Influence of Social Media on Consumers' Online Purchasing Habits During: The COVID-19 Pandemic in Pakistan

Akram¹,

Abbas²,

Khan³

et al. 2023

IJMRES

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Currently, businesses located all over the world are adjusting to a new standard of operation. Customers are encouraged to make their purchases of necessities through the favored e-commerce platform of the organization. For the purpose of marketing web-based enterprises, websites such as Facebook, Twitter, Instagram, and Pinterest are utilized. The purpose of the study was to investigate how the COVID-19 epidemic altered the purchase patterns of Pakistani customers shopping online, with a particular emphasis on the role played by social media. The study utilized a quantitative research model and a descriptive research technique in its data collection and analysis. In order to obtain responses from 400 Pakistani clients, an online questionnaire employing the "purposive sampling" method was used. When looking at the data and putting the hypothesis to the test, PLS-SEM analysis was utilized. During the COVID-19 pandemic in Pakistan, a PLS-SEM study indicated that advertising tools, online reviews, and endorsements from celebrities had a favorable and significant effect on how individuals bought products online. According to the findings of this study, online businesses can improve their use of social media for marketing and advertising by following a number of particular measures. Customers have a greater propensity to make purchases via social media platforms when they come across favorable evaluations and recommendations from celebrities.

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An Analytical Study on Impulse Buying for Online Shopping During Covid-19

Cited by 19 publications

References 40 publications

A Technology Acceptance Model-Based Analytics for Online Mobile Games Using Machine Learning Techniques

A Technology Acceptance Model-Based Analytics for Online Mobile Games Using Machine Learning Techniques

The Role of Brand Experience in the Effect of Individuals' Utilitarian Consumption Tendency on Impulse Buying Behavior

Influence of Social Media on Consumers' Online Purchasing Habits During: The COVID-19 Pandemic in Pakistan

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