An Application of AHP in the Selection of Fashion Trends for Specific Target Groups

Goncu, Gozde; Bayazıt, Nigan

doi:10.18848/1833-1874/cgp/v01i03/37744

Cited by 8 publications

(17 citation statements)

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“…sales and profitability (Jang et al, 2005). Goncu and Bayazit (2007) conducted a study proposing a tool to select a fashion trend scheme for a specific consumer target. They developed a comprehensive list of AHP selection criteria and applied it into a system of decision support for making better decisions in fashion trends.…”

Section: Evaluation Criteria In Clothing Productsmentioning

confidence: 99%

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<b>Using the analytic hierarchy process for selecting prototypes in the development process of fashion garment products

2017

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ABSTRACT. To remain in the market, the process of development of fashion garment products produces a large quantity of products. During this process, the prototypes are made, evaluated and selected to compose the collection, thus the designers use some criteria to select them. For a designer, this process of selection is a complex decision-making, because they need to combine several criteria to attend a very specific target audience. Within this context, the main objective of this study was to propose a model for the selection of prototypes in the development process of fashion garment products, based on a multicriteria tool, the Analytical Hierarchy Process (AHP). The model was developed based on literature, and the criteria used were: part acceptance, cost, design and production. Then, the developed tool was applied to a real case study and proved to be efficient, thereby enabling a structured modeling of the problem considering the multiple criteria and uncertainty.Keywords: analytic hierarchy method, decision-making, multi-criteria tool, product and process development, clothing.Utilização do método de análise hierárquica para seleção de protótipos no processo de desenvolvimento de produto do vestuário RESUMO. Para se manter no mercado, o processo de desenvolvimento de produtos do vestuário de moda desenvolve uma grande quantidades de produtos. Durante esse processo, os protótipos são desenvolvidos, avaliados e selecionados para compor a coleção, e, para a avaliação dos protótipos, os designers utilizam critérios para selecioná-los. Para o designer, esse processo de seleção é um complexo processo de tomada de decisão no qual é necessário combinar diversos critérios para um público-alvo específico. O objetivo principal deste trabalho é a proposta de um modelo para seleção de protótipos para o processo de desenvolvimento de produto do vestuário, baseada em uma ferramenta multicritério: o Método de Análise Hierárquica (AHP). O modelo foi desenvolvido com base na literatura, e os critérios utilizados foram: aceitação da peça, custo, design e produção. Em seguida, foi aplicado a um estudo de caso real, o qual foi eficiente, permitindo, assim, uma modelagem estruturada do problema, considerando os diversos critérios e incertezas.Palavras-chave: método de análise hierárquica, tomada de decisão, ferramenta multicritério, desenvolvimento de produto, vestuário.

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Section: Evaluation Criteria In Clothing Productsmentioning

confidence: 99%

“…So based on the literature and validation of industrial experts, the assessment criteria and sub-criteria were defined and shown in Table 2. Goncu & Bayazit (2007).…”

Section: Definition Of the Criteriamentioning

confidence: 99%

<b>Using the analytic hierarchy process for selecting prototypes in the development process of fashion garment products

2017

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“…For example, in the framework developed by Lin (2014), theme story, bestseller modification, new idea, fashion forecast, fashion event, opponent ability, brand image and product position were used as eight criteria for evaluating a fashion design scheme. Goncu and Bayazit (2007) used three criteria – fabric, colour and style – to analyse a fashion design scheme. Similar fashion design criteria have also been discussed in other research (e.g.…”

Section: Introductionmentioning

confidence: 99%

Integrated MCDM for evaluating fashion design schemes

Lin

Jerusalem

2016

IJCST

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Purpose The purpose of this paper is to develop comprehensive criteria for evaluating fashion design schemes and used an integrated model which considers the interrelation between the clusters of evaluation and the influence between criteria for evaluating alternative fashion design schemes. Design/methodology/approach The integrated approach uses the advantages of all three methods: the Decision-Making Trial and Evaluation Laboratory (DEMATEL) can be used to analyse the interrelations between the major clusters of fashion design evaluation. The analytical network process can calculate the criterion weight that is adjusted based on the influence between different elements in the decision framework. The Visekriterijumska Optimizacija I Kompromisno Resenje (VIKOR) determines the best fashion design by ranking a set of designs by using ten conflicting criteria. Findings Style is the decisive dimension because it is highly affected by other clusters. The comfort of the style is the most crucial criterion. “Veracious” is the best and most preferred design scheme. Originality/value The study develops the decisive cluster and criteria in designing a fashion design scheme. The proposed approach can be used as a decision analysis tool in fashion design and other fields and has various advantages (e.g. considering interrelations between clusters and influences between criteria, and ranking a set of alternatives), and therefore, is appropriate for practical circumstances.

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“…On the criteria side, for example, Lin 2 proposed a framework of eight evaluation criteria: theme story, best-seller modifications, new ideas, fashion forecasts, user value, opponent ability, brand image, and product positioning. Goncu and Bayazit 3 implemented only three criteria: fabric, color, and style. Haar’s 4 suggested criteria included time management, concepts, figure development, apparel development and interaction of figures, rendering, figure relationships, composition, quality, style, and presentation.…”

mentioning

confidence: 99%

“…For example, Lin and Twu 7 chose the best option among fashion trends using the fuzzy multiple-criteria decision-making method. Goncu and Bayazit 3 sought the fashion trend for a specific target group by implementing the analytic hierarchy process (AHP). Extending their previous research, Lin and Twu 8 evaluated fashion design schemes by combining a fuzzy AHP with the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS).…”

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confidence: 99%

Hybrid method for assessing marketable fashion designs: diamond pairwise comparison combined with the Choquet integral

Lin

Jerusalem

2017

Textile Research Journal

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Various multiple-attribute decision analysis approaches have been developed to choose the best fashion design among alternatives, but none of them consider interdependence among their criteria. This study combined the diamond pairwise comparison method to elicit the weights and interaction degrees of a set of criteria and the Choquet integral method for aggregating the evaluation to identify the best design based on the decision-makers’ preferences and prospects. The criteria were determined from input by 10 experts in diverse areas related to fashion design. By implementing the hybrid method in a case example, the efficacy of the proposed approach for evaluating fashion designs is demonstrated.

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An Application of AHP in the Selection of Fashion Trends for Specific Target Groups

Cited by 8 publications

References 0 publications

<b>Using the analytic hierarchy process for selecting prototypes in the development process of fashion garment products

<b>Using the analytic hierarchy process for selecting prototypes in the development process of fashion garment products

Integrated MCDM for evaluating fashion design schemes

Hybrid method for assessing marketable fashion designs: diamond pairwise comparison combined with the Choquet integral

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