An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

Coronil, Araceli Galiano; Ortega, Manuela; Ortega, Belén Macías; Ripoll, Rafael Ravina

doi:10.1007/s12208-023-00369-3

Cited by 3 publications

(1 citation statement)

References 79 publications

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“…The interaction of these three issues will be the driving force for a new era of marketing in 2030 (Kartajaya, 2022). This aspect needs attention in the field of education (Galiano-Coronil et al, 2023). Social marketing interventions are effective in solving social problems and the deadline for achieving the SDGs is approaching, it is important to see the extent of the contribution of the marketing sector in achieving the SDGs by 2030 (Delvaux & Van den Broeck, 2023).…”

Section: Article Historymentioning

confidence: 99%

The effect of the marketing mix on purchase decisions and customer satisfaction

Sinaga,

Husda

2023

jcse

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Purchasing decisions and customer satisfaction are what determine marketing. This study aimed to analyze the effect of marketing mix variables of price, place, and promotion on purchase decisions and customer satisfaction at SDS Nusantara of Batam City. The research method used was quantitative method with data collected using questionnaires distributed directly to 150 respondents and using accidental sampling. The data processing analysis used in this research was SemPLS 3.2.9 application. The results of this study found that the price, place and promotion variables had a positive and significant effect, then the price, place and promotion variables also had significant and positive effect on customer satisfaction, finally the purchase decision had a positive and significant effect on customer satisfaction.

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Section: Article Historymentioning

confidence: 99%

The effect of the marketing mix on purchase decisions and customer satisfaction

Sinaga,

Husda

2023

jcse

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From Sustainable Development Goals to sustainable industry, innovation and infrastructure: insights from the digital sphere

Zarrabeitia-Bilbao,

Jaca-Madariaga,

Rio-Belver

et al. 2023

Environ Dev Sustain

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The aim of this study is to analyze and understand the digital discussion on Twitter (from 2016 to 2022) of the SDGs in general and SDG 9 in particular, based on a comparative approach and with a methodology using Python libraries for advanced data analysis, social network analysis (SNA) methods and artificial neural networks (ANN) models. To this end, 6,323,139 tweets about SDGs in general and 2,892,922 about specific SDGs were retrieved for further analysis. The results obtained show that SDG 9 generated less interest and a lower presence of women in the social discussion than other SDGs over the seven years studied; furthermore, the number of tweets about SDG 9 has decreased. However, the digital conversation among different actors does develop in a cohesive manner, sharing leadership and space. This study shows that there are exceptional peaks in the digital activity and the SDG topic goes from “sidestream” to “mainstream” in terms of the digital public debate when certain celebrities (specifically, the Korean music group BTS) interact with the initiative. Finally, SDGs do not generate controversy and there is no substantial difference in the distribution of sentiment and emotions between different periods and different SDGs.

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